• Digital companies are on the rise but cannot find enough candidates to meet recruitment needs.

  • Different profiles, juniors and experienced, are sought.

    The most sought-after profession is that of developer.

  • An action plan in partnership with Nantes Métropole is launched this Friday in order to attract future recruits.

They are called Doctolib, IAdvize, Akeneo, Allovoisins, Shopopop, Teester, Lengow or Trusted People ... In a few years, these Nantes-based start-ups have become the pride of the French digital industry. But today, they all share the same difficulty: finding candidates trained in sufficient numbers to meet the strong recruitment needs. The problem is such that their impressive growth is now "held back" by this "skills shortage".

In Nantes, the third largest pool of digital jobs behind Paris and Lyon, more than a thousand positions are currently unfilled.

And the momentum does not seem to be stopping.

Specialist in online customer relations, IAdvize thus wishes to recruit "around forty people in the coming months", Doctolib, which facilitates appointments for health professionals, confides that it needs "20 additional positions per month" ... Trusted people, classified ads network, ten positions are currently open.

“We have two full-time employees whose mission is to hunt skills.

Recruitment has almost become our number one priority, ”laments Nicolas Davoust, the co-founder.

An action plan to get noticed

"We are now at our third generation of start-ups and we are going through a growth crisis," analyzes Anaïs Vivion, president of French Tech Nantes.

We are looking for both technical profiles, therefore more junior, but also more seasoned senior profiles.

And it is very complicated.

"

The most popular profession is that of developer (full stack, front, back…).

But the needs are also important for the positions of network engineers, product manager, product designer… In this hypercompetitive context, the trained candidates are in a position of strength.

Salaries have thus increased by nearly 20% since the start of the crisis.

"We are obliged to follow," admits Anaïs Vivion, herself an entrepreneur.

Concerned about their future and refusing to "go to war", around twenty Nantes companies have therefore decided to mobilize in order to launch a joint action plan with the communities (via the Nantes-Saint-Nazaire development agency) and French Tech Nantes.

The approach, “unique in France”, will consist in developing the attractiveness of the Nantes metropolis by means of communication operations on social networks and specialized media.

There are also plans to develop virtual job dating, promote job offers and organize an event in 2022.

"The process is profitable"

Cost of the first phase of the operation: 500,000 euros, half financed by companies. That is an expense ranging from 1,500 to 6,000 euros per year for a company that is committed. “If we compare to the cost of a recruitment firm, the process is profitable from a recruitment”, assures the president of French Tech Nantes. “I believe in it, there is everything to make it work, enthuses Kylian Hauray, operations manager of IAdvize. We need to stick together. And promoting Nantes is an asset for the candidates' life project. "

At the same time, the sector and the public authorities are trying to attract students in reorientation or professionals wishing to retrain.

“There are job opportunities, including for people who say to themselves 'digital is not for me'.

There are, for example, very short training courses, without necessarily a necessary diploma, ”says Francky Trichet, vice-president of Nantes Métropole in charge of digital.

Women, largely under-represented in the sector, are particularly sought after.

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