Avoid being addicted to short videos. 70% of the respondents suggest enriching their offline lives.

  60% of the interviewees use short videos for more than one hour a day

  Not long ago, CCTV Finance released the "Survey on a Good Life in China (2020-2021)". According to the survey, the top three mobile entertainment companies are: short videos, playing games, and watching movies.

Short videos have become the first weapon for people to "kill time".

Watching short videos in moderation can relax your body and mind, but over-indulging can cause more losses than gains.

Recently, the Social Survey Center of China Youth Daily conducted a survey of 2017 respondents through the questionnaire website (wenjuan.com), which showed that 60% of the respondents used short videos for more than one hour a day to avoid excessive indulging in short videos. Starting from their own point of view, 74.2% of the respondents suggested that they should arrange their time reasonably and restrict viewing.

60% of the respondents use short videos for more than one hour a day

  Shi Hongxing (pseudonym) is a salesperson in Hangzhou, Zhejiang. She spends a lot of time on short videos every day: during work breaks, between get off work and cooking, when eating, when lying in bed, "Basically everything I’ll take out my phone and have a look at it.

Counting it down, she spends about 3 hours a day on short videos.

Shi Hongxing found that people around him often scan short videos. Not only do they scan, but they also like to post. They like to take a small video and upload it.

  After 00, Ding Yucheng is currently studying in a high school in Nantong, Jiangsu. Because he usually doesn't have a mobile phone, his time for short videos is mainly on holidays.

"On average one to two hours a day during the vacation."

Ding Yucheng felt that his classmates also liked to watch short videos.

  The survey found that 31.1% of the respondents would spend 1-2 hours a day on short videos, 30.0% would spend half an hour to 1 hour a day, and 17.8% would be on short videos every day. After spending 2-3 hours on the Internet, 11.1% of the interviewees spend more than 3 hours a day.

In other words, 60% of respondents spend more than an hour on short videos every day.

73.7% of respondents believe that offline and outdoor life needs to be enriched

  Li Nan (a pseudonym), a parent of a junior high school student in Beijing, feels that it is easy to get immersed in a short video, and time slips away without knowing it.

Minors are particularly inadequate in this aspect of control. There are many friends' children around her who are addicted to short videos, even hiding under the covers in the middle of the night.

Moreover, the content of short videos nowadays is varied, everything is available, and some are not suitable for minors.

Therefore, although she does not restrict her daughter's viewing, she will make an appointment with her daughter in advance of the time for viewing short videos, and will also restrict the content to watch.

  Yang Binyan, an associate researcher at the Institute of Journalism and Communication of the Chinese Academy of Social Sciences, believes that short videos are inherently very attractive, which is reflected in many aspects: one is short, which can effectively penetrate the fragmented time; the other is life-oriented. The content is life, with affinity; the third is direct recommendation in the form of video, which is more attractive; the fourth is socialization, a lot of content is integrated into the social, making people feel that they are communicating instead of watching a movie; fifth is the new and strange, many people Easily driven by curiosity.

  She believes that there are many reasons for short video addiction, two of which are universal.

One is the unknowingly sinking under the recommendation of the algorithm.

I thought it would take a short time to watch a video, but as soon as I finished watching this, a new one came over immediately, and I started to watch the next one before I knew it.

Under the algorithm recommendation, relevant content is continuously pushed over automatically, and people are especially easy to be brought in and immersed in the recommended content.

The second is the closeness of the content.

Short videos are mostly self-portraits uploaded by netizens, and many of them are short daily routines for parents. Such content has a strong experience and sense of substitution for the general public. Many times watching these videos is like taking a home and talking with them.

This sense of companionship meets the needs of many people who desire to communicate.

  Indulging in short videos for a long time will take up a lot of energy and even delay study, work or sleep.

Yang Binyan suggested to formulate rules for the use of mobile phones and short videos for herself, and strictly limit the time.

You must learn to enrich your offline life and devote yourself to more real life through real-world contacts, sports, and interests.

Pay attention to and care about the people around you, and interact and communicate more in reality.

  In the survey, 73.7% of the respondents believed that offline and outdoor life needs to be enriched, 50.8% of the respondents suggested that the platform should be equipped with an anti-addiction model, and 21.7% of the respondents suggested that the media should strengthen public opinion guidance.

  China Youth Daily·China Youth Daily reporter Li Jieyan and intern Mao Poetic Source: China Youth Daily