Nearly 7 million Wuhan Spring Festival visitors hit a record high
This Spring Festival, spring flowers bloom in Wuhan.
The weather is like this, so is life.
People in Wuhan are very busy.
Enjoy the light show, take a cruise on the Yangtze River, visit the East Lake Greenway... Every scenic spot is full of people, a lively scene.
Data shows that during the 7-day Spring Festival holiday, Wuhan received a total of 6,924,800 tourists, a record high over the same period in history.
Not only have fun, but also "buy, buy, buy" happily.
In the Spring Festival of the Year of the Ox, our city's consumption has achieved a "good start". From the 30th to the fifth day of the first lunar month, the five major commercial groups of Wushang, Zhongbai, Zhongshang, Industry and Trade, and Hanshang have accumulated sales of 930.29 million yuan.
"The weather is clear, and Heshun Zhixiang" has become the key word of Wuhan this Spring Festival.
During the Spring Festival, reporters from the Changjiang Daily will interview you in many ways, walk with you, and bring you ten aspects of the Spring Festival’s "spring warmth and prosperity".
■ 3.472 billion yuan in tourism revenue
Nearly 7 million people "visit Wuhan" for the New Year
On the first day of the Lunar New Year, the well-planned "Spring Return Hero City Praises Chinese Year" will be held at the same time in Huanghe Tower Park, Jianghan Road Pedestrian Street and Donghu Meiyuan in 2021.
In the pop-up event on Jianghan Road Pedestrian Street, the performers string together the three songs of the Bel Canto version and the popular version "I Love You China" and "Red Plum Praise" to form a new moving melody. Few citizens moved after hearing the sound and joined the chorus.
During the Spring Festival, 8 municipal art theater groups entered the Yellow Crane Tower, East Lake Meiyuan, Jianghan Road Pedestrian Street, Flower Expo, Garden Expo Park, Mulan Lake and other scenic spots (blocks) to perform 19 shows, including Peking Opera, Han Opera, Chu Opera, Variety performances such as singing and dancing, puppets, acrobatics, symphony, and quyi, have an audience of nearly 80,000 people. The form of "spring outing + drama" is very popular among tourists.
During the Spring Festival this year, the major scenic spots in Wuhan were full of spring, and the flow of people was like weaving. Statistics from the City Holiday Office showed that from February 11 to February 16, the city received 6.9248 million tourists and achieved tourism revenue of 3.472 billion yuan.
■ 68,852,500 yuan to benefit the people subsidy
Cultural tourism benefits the people policy to increase citizens' sense of gain
The reporter visited the Yellow Crane Tower, Happy Valley, East Lake Plum Garden, Polar Ocean World, Garden Expo Garden, Flower Expo Park and other scenic spots. The most distinctive traditional programs such as lanterns, flower exhibitions, blessings and folk customs tours will be held during the Spring Festival. Come alive.
There are a lot of tourists for night tours. The Yangtze River light show is new. With the theme of "Country·Home-We Are Together", it shows the flavor of the year of Jingchu and expresses the best wishes for the country and the people. The night tour route with the light show is even more popular.
Cultural tourism benefits the people policy to increase the sense of citizenship.
For the “new Wuhan people” who stayed in Wuhan for the New Year, Wuhan issued 2 million free tickets for 24 open A-level scenic spots from February 11th to 26th. Wuhan Wenhuitong also launched a series of concentrated consumption preferential activities. So far, The value of subsidies for cultural and tourism benefits to the people was RMB 68,852,500, benefiting 996,400 consumers.
■ 102.97 million yuan in box office revenue
The number of movie viewers hit a record high over the same period
According to statistics, more than 130 theaters in the city opened during the Spring Festival. From February 11th to 16th, the number of movie viewers was 2.2175 million, and the box office revenue was 102.97 million yuan, a record high.
The advocacy of "Chinese New Year in situ" this year has allowed more young and middle-aged people and wage earners to stay in Han for the New Year. They are the main force in film consumption.
36 museums held 96 featured exhibitions of the Year of the Ox, theme social education, and on-site experience activities offline, and launched cloud exhibitions, cloud live broadcasts, and micro-classes online to promote excellent traditional culture and inherit the red gene.
A total of 1.88 million viewers were received (including 1.56 million online).
A total of 317 offline and online cultural activities were carried out by libraries, cultural centers, and group art centers in the city, attracting 399,000 people to participate and watch.
■ 24 CCTV focus
CCTV fell in love with Wuhan "New Year"
CCTV reports on Wuhan New Year’s activities every day. Seven key columns such as "News Broadcast", "News Live Room", and "Eastern Space Time" have 24 times the Spring Festival special edition of the "Yangtze River Light Show" held in Wuhan and "Jianghan Road Walking Street Spring Return" "Hero City praises the Chinese New Year pop-up", "Intangible Cultural Heritage Projects Entering Optics Valley Pedestrian Street", "Han Han Chinese New Year", "Art Performances Entering Scenic Spots", "Museum Theme Exhibitions" and other Spring Festival activities are reported. CCTV News Client End, learning power platform, Xinhua News Agency, Guangming Daily, People's Daily, CCTV, Hubei TV, Yangtze River Media, Yangtze River Cloud, Huang Heyun, Sina, Baidu, Tencent, Douyin, Toutiao, Jingchu.com, Yangtze River, etc. More than 30 central, provincial and municipal new media and online platforms focused on the colorful cultural and tourism activities in Wuhan during the holiday. Among them, the front page headline of Guangming Daily published a special report "Wuhan, Our Spring Festival" on February 13, further highlighting the joy of Wuhan A peaceful and vibrant scene.
■ 200% increase in brand sales
Chinese New Year consumption "good start"
During the Spring Festival holiday, shopping and buying are the choices of many Wuhan tourists.
Shopping malls also opened the "Spring Festival" mode to meet the leisure needs of citizens.
On the sixth day of the Lunar New Year and the last day of the holiday, many international big-name spring and summer new products have been launched in the Wuhan International Plaza Shopping Center, and some people have queued up at the entrance of some stores.
According to the relevant person in charge of Guoguang, from New Year's Eve to the fifth day of the day, Guoguang's turnover increased by 100% year-on-year in 2019, and brands such as Louis Vuitton, Hermès, Gucci, and Dior achieved a 200% increase in sales.
"Wander around on Jianghan Road and feel the fireworks in the city." On the eve of the Spring Festival, Jianghan Road Pedestrian Street was decorated as a Chinese red, attracting citizens to check in.
"This is the first time we have stayed in Wuhan for the New Year. Even if we don't go home, we can still taste the taste of hometown." On the sixth day of the new year, Yang Qian, a new Wuhan native, was queuing at the gate of a hot pot restaurant on Jianghan Road. She sighed, although it was a holiday. , But the restaurant’s business is extremely hot, “I’m eating out these days and I often have to wait for a seat”.
The reporter saw in popular business districts such as Jianghan Road and Han Street that many citizens "wander around and eat" together. Popular hot pot, barbecue, western food, milk tea and other restaurants are crowded with people. Consumers often have to queue to get their favorite. Good food.
Jiqing Street has become one of the most popular business districts in the country for Alipay transactions.
■ 930.29 million yuan in commercial retail
New consumption momentum is strong
From the 30th to the fifth day of the first lunar month, the five major commercial groups, Wushang, Zhongbai, China Commercial, Industry and Trade, and Hanshang, have accumulated sales of 930.29 million yuan and received 5.5 million people.
According to data released by Alipay, Wuhan KTV, movie theaters, beauty salons, manicures, escape rooms, and parent-child parks are among the top ten in the country.
Not only offline, but also the online consumption of Wuhan people also showed a new sense of Spring Festival.
This Spring Festival, the volume of semi-finished products for New Year’s Eve dinners has increased by 4 times.
Statistics from the Wuhan Municipal Bureau of Commerce show that during the Spring Festival this year, the city's cumulative network sales reached 1.39 billion yuan.
■ 4700 cases (times) are for private applications
The service window for the police to apply for a license is "not closed" on holidays
The 2021 Spring Festival is the first Chinese New Year under normalized epidemic prevention and control. In order to protect the safety of citizens during the Spring Festival holiday, a group of strugglers from epidemic prevention and control, public security, transportation, water and electricity supply departments have joined the city to protect and escort in.
During the Spring Festival, the Wuhan police put in more than 12,000 police officers on duty every day, highlighting key locations such as stations, wharfs, and commercial squares.
From February 11 to February 17, no major criminal cases occurred in the city, no major traffic or fire accidents occurred, safety production work was generally stable and orderly, various safety protection measures were in place, and no production safety accidents occurred.
In response to the 12 74 large-scale events held in Wuhan during the Spring Festival, the Wuhan police strictly implemented the requirements of "one activity, one plan, one leader" to ensure that the event site was safe and orderly.
In conjunction with the "Stay in Wuhan to celebrate the New Year" during the Spring Festival to benefit the people, nearly 5,000 security police officers were dispatched to carry out the investigation and safety protection of hidden dangers in 35 open scenic spots.
In order to better serve the citizens who apply for certificates, the service window of the public security organs in the city "does not close" on festivals, providing 4,700 services (times) to citizens.
■ 0 Newly added epidemic prevention and control
The city's new crown pneumonia epidemic prevention and control is stable and orderly
With the support of all sectors of society for the prevention and control of the epidemic, data from the Wuhan Municipal Health Commission showed that the prevention and control of the new crown pneumonia epidemic in the city was stable and orderly during the holiday period (February 11 to 16 at 24:00).
There were 0 new confirmed cases in the city, 0 new suspected cases in the city, and 0 new asymptomatic infections in the city.
Coordinating Changjiang Daily reporter Zhang Weina Jin Xiaohui Changjiang Daily reporter Huang Lijuan Zhong Qingru Zhao Xin Zhang Jun Wang Qian Wang Yiren Gong Ping Fei Quan Dai Minyang Huang Qi
Correspondent Wu Wenlu Yu Xuan Wu Gongxuan Meng Li Hu Bin Suhang Xie Minghui Wang Xin Zhang Jun Liu Hao Zhang Wei Wu Zhipeng