The first live broadcast of the Forbidden City in the Year of the Ox brought netizens to Ningshou Palace

　　It takes an average of 2 months to prepare a live broadcast; more routes will be designed in the future to tell the story of the Forbidden City

On February 12, the first day of the first lunar month, the National Palace Museum live broadcast team conducted the first live broadcast of the Year of the Ox.

Beijing News reporter Pu Feng photo

　　"Last spring's live broadcast, we once revealed a corner of Ningshou Palace for netizens, which is the Nine Dragon Wall in front of everyone. Today's live broadcast, we also start from here..."

　　On the first day of the Ox Year in the lunar calendar (February 12), the Ministry of Publicity and Education of the Palace Museum opened the first live broadcast of the new year.

　　The two anchors took netizens to visit the Ningshou Palace area, passing by famous buildings such as the Nine-Dragon Wall and Huangji Hall, and introduced historical stories while walking.

Along the way, they carefully avoided the crowd of onlookers, interacted with netizens from time to time, and had to deal with unexpected situations that might occur on the spot.

　　"Actually, this is very similar to our usual explanation work. At the beginning, only a group of tourists that we brought with us were explained, and then nearby tourists would come to listen, and there would be more and more people." anchor Deng Chenyu said , He likes to interact with the audience, both live and online.

　　"Cloud Shopping" Ningshou Palace anchor comes to pay New Year's greetings

　　After the autumn live broadcast ended in November last year, the Forbidden City began preparing for a winter live broadcast.

At first, I wanted to take netizens to watch the snow in the Forbidden City, so I first decided on the route of Ningshou Palace, which is an excellent location for snow watching in the Forbidden City in winter.

　　But until mid-December last year, there was no decent snow. The team decided not to wait any longer. "We will do a live broadcast for the New Year."

　　Ningshou Palace is the imperial palace built by Emperor Qianlong for his retirement. After eight years of construction, it was completed in the forty-fourth year of Qianlong (1779) during the winter season. Since its birth, it has forged an indissoluble bond with winter.

This live broadcast, from the perspectives of life customs, traditional virtues and cultural heritage, explained to the audience what activities were available in the Forbidden City during the New Year, what decorations to hang, and how to keep warm in winter.

Finally, a new year's greeting for the anchor was added.

　　At 8 o'clock in the morning of the first day of the first month, a live broadcast team of more than 30 people came to the Forbidden City to prepare in advance.

What everyone didn't expect was that there were many "onlookers" that day.

The live broadcast first stood on the Nine Dragon Wall in front of Ningshou Palace. After only a few minutes, Deng Chenyu and his partner surrounded many tourists.

　　The live broadcast assistant Yang Wei holds a bag with live broadcast props in his hand and reminds visitors from time to time.

There are also team members to clear the obstacles in advance, "see if there is water, there are not many people, and the signal is stable and unstable with mobile phones."

　　As the live broadcast progressed, more and more people watched. The team deliberately chose a route to avoid congestion and took netizens and visitors to the scene.

Deng Chenyu said, "Although there are many people, I don’t panic. This is similar to our usual explanation work. At the beginning, only a group of tourists that I brought with me were explained. Then nearby tourists would also come to listen. More and more."

　　The live broadcast team was not troubled because of this. "After all, live broadcasts are also interacting with netizens, and we can also interact with the audience at the scene."

　　It takes an average of 2 months to prepare a live broadcast

　　In the Forbidden City, a live broadcast requires the coordination of the anchor, filming team, media, platform operation and maintenance, logistics team, and coordination team.

Every live broadcast, everyone in the team undertakes several tasks.

　　This live broadcast on the first day of the first lunar month is already the fifth live broadcast officially launched by the National Palace Museum’s Ministry of Education. The team has increased from the initial 20 people to 30 people, and the number of seats has also increased from 3 to 5.

　　Before each live broadcast, the team will rehearse several times.

Including walk through the live broadcast route, follow the commentary, determine the shooting point and switch the rear guide station.

Each rehearsal takes almost the same time as the live broadcast.

In addition, the members still have daily work to do. It takes about 2 months on average to prepare a live broadcast.

　　"Only the first live broadcast is an exception." Li Yingchong, a team member and employee of the Forbidden City's Publicity and Education Department, recalled.

　　It was April 5, 2020. The Forbidden City went live for the first live broadcast. I was not proficient in the first attempt. Only a week before the live broadcast, Li Yingchong and his colleagues received work notices.

　　Since the Ministry of Education is responsible for the explanation of the Forbidden City, they know best how to visit the Forbidden City.

There were 3 small live broadcasts in that live broadcast. The first live broadcast went from outside Wumen to the Ci Ning Palace area of ​​Waixi Road in the noon on April 5th. All the way is the famous "big scene", and the guide will introduce historical knowledge. , Feel the "empty beauty" of the Forbidden City.

　　The second is the "Beauty of Evening" that day, from west to east, all the way north to the Ningshou Palace area on Waidong Road.

The third game was in the early morning of the next day, along the central axis all the way to the north, and finally entered the East Sixth Palace area of ​​Inner East Road.

　　At that time, it was the first time for everyone in the team to eat crabs. For the live broadcast format, everyone felt that only a mobile phone was enough, but the situation exceeded everyone's expectations.

"What we think is that we must first follow the filming of the anchor, and when the anchor introduces relevant content, he can also switch to related materials produced in advance." The team contacted a team with live broadcast experience from outside units and found that a mobile phone would definitely solve the problem. Unable to meet these demands, he immediately decided to outsource professional shooting.

　　Next is the question of the anchor, standing or walking?

What expression do you use when facing the camera?

These details were resolved within a week.

After the live broadcast went live on April 5, the team also adjusted the third short live broadcast based on feedback from netizens.

　　Yang Wanli was the anchor of the third scene. She remembered that the original plan was to shoot more scenes and talk less.

However, many netizens reported that they wanted to hear the story behind the attractions introduced by the anchor, and Yang Wanli and her partner immediately began to add words.

On that day, Yang Wanli changed the commentary to late at night. Since the live broadcast was early in the morning, there was almost no time for rehearsal.

Fortunately, I am very familiar with the Forbidden City, and the live broadcast was completed smoothly.

　　Waiting for snow, waiting for flowers, waiting for rain

　　Netizens click into the live broadcast, what do they want to watch?

In this regard, the Forbidden City live broadcast team is in place.

　　The first is the different times of the day, from early morning to dusk.

Next is the Forbidden City in special seasons, where you can watch flowers in spring, rain in summer and autumn, and snow in winter.

　　As a result, "waiting for the weather" became another problem that bothered the live broadcast team.

　　Last summer, for a rain, the live broadcast team waited for nearly 3 months.

"The rain cannot be too big or too small. It must be just enough to see the beautiful scenery of the Forbidden City in the rain, and it must not be so big that people and machines can't get out. From June to mid-September, the Forbidden City only has that good one. rain."

　　Outdoor live broadcasts often have accidents.

The Forbidden City has many walls and many tourists, and communication signals are often blocked.

In order not to be affected by the live broadcast, the team has to go to the scheduled route several times in advance for investigation.

Li Yingchong was most impressed when he found out that there was no signal during the early test, and it was impossible to broadcast live.

"In this situation, we need to coordinate with other departments of the Forbidden City, especially the signal-related departments, to help strengthen the signal."

　　There will also be some accidents, which will test the adaptability of the host.

During the live broadcast on the first day of the first lunar month, Deng Chenyu introduced some popular science knowledge in front of the Nine Dragon Wall and asked a small question to interact with netizens.

A child onlookers watching the live broadcast picked up his words and shouted during the live broadcast, "I know!"

　　I thought it was just to join in the fun, but Deng Chenyu didn't expect that this kid would actually give the correct answer.

"At this time, we must praise him well." In the view of the live broadcast team, live broadcast is not the output of a single anchor.

"We like interaction, and we hope to interact with the audience, both live and online."

　　"I want to share the beauty of the Forbidden City with netizens"

　　Why do you want to open an online live broadcast?

The relevant person in charge of the Ministry of Education of the Forbidden City stated that the initial purpose of the hospital was to share the beauty of the Forbidden City with netizens.

　　During the epidemic, the Forbidden City has been closed.

Last year's Qingming Festival, the crabapples in the Forbidden City were in full bloom.

"The flowers are blooming so well, but everyone can't take a look. It's a shame." So the live broadcast plan was put on the agenda and it was quickly implemented.

　　The anchors were not very skilled in the initial live broadcast.

Yang Wanli remembered that she had just started cooperating with her partner at that time, and if she didn't know how to prompt each other, she would quietly pull her partner's hand.

"Because when my partner is talking, I will count the time. If I feel that I need to step forward, I will tell her in this way."

　　As the number of live broadcasts increased, members became more and more comfortable, and the coordination among the various departments of the Palace Museum became more and more tacit.

Although the live broadcast on the first day of the first lunar month was conducted in a time and area where the audience was particularly concentrated, with the cooperation of the Open Management Office, where would there be no congestion?

Where is the signal smoother?

Which angles are more effective?

All have been improved in stepping, rehearsing and running-in again and again.

　　In recent years, it is not uncommon to use live broadcasts to bring people to "cloud travel". Many netizens' live broadcasts are directly based on the Forbidden City.

　　"But our live broadcast is more professional and sincere." According to the members of the Forbidden City live broadcast team, the Forbidden City is not only a museum or a scenic spot, but also a place where they realize their dreams and values.

　　Every commentary has been carefully checked by the members; some small stories circulated by the people cannot be verified, so it must be explained that they are not historical facts.

　　In the future, the Forbidden City will continue to try to spread excellent traditional culture.

The live broadcast team will continue to wait for the weather, think about themes, and design more routes so that people who have been to the Forbidden City and those who have not been to the Forbidden City can see new scenery from the live broadcast.

　　"The road of the Forbidden City, I don't know how many times I have traveled, each time it is enriched and improved. We have the confidence to tell the story of the Forbidden City."

　　Beijing News reporter Ying Yue Zhang Chang