[New Year Chronicle] New Consumer Trends during the Spring Festival: New Year’s Eve Dinner Rise "Takeaway Style"
[Explanation] The Spring Festival of the Year of the Ox is approaching, and "how to prepare for the New Year's Eve dinner" has become a frequent word in everyone's chat.
On the one hand, it is to encourage local Chinese New Year, on the other hand, it is the prevention and control requirements of no gatherings and fewer meals. How to safely eat New Year's Eve dinner has become a topic of most concern to consumers.
On February 8, the reporter learned during the visit that many restaurants in Shijiazhuang have launched a variety of New Year's Eve dinner packages, moved the New Year's Eve dinner from the lobby to online, and provided home delivery services.
Citizens search for "Jishi Delicacy" in WeChat Mini Programs, and they can see the page of Hebei Food Culture New Year Festival in 2021.
[Concurrent] Li Aiqi, general manager of Shijiazhuang Guangming Fishing Port Yudong Store
Everyone can order the New Year’s Eve dinner online through this small program. After ordering the New Year’s Eve dinner, professionals will deliver it to our customers' homes through contactless delivery.
[Explanation] During the interview, the reporter learned that most restaurants have launched meals for 4 people, 6 people, 8 people, 10 people and other new year’s eve meal takeaways according to the number of people dining.
Some restaurants start cooking two hours in advance according to the scheduled time of the New Year's Eve dinner, and use various methods to ensure the quality and taste of the dishes when they are delivered to consumers.
[Concurrent] Pan Bin, Manager of Operation Department, Yuxiang Spicy Popo, Shijiazhuang
Considering that this year’s New Year’s Eve dinner needs to be taken out and delivered to your door, we have specially customized more than 100 incubators with particularly good insulation effect and distributed them to our stores.
We will arrange for our staff to prepare the meal at the specified time and deliver it to the guest’s home as quickly as possible.
[Explanation] In the customized New Year's Eve dinner set menu, many restaurants have come up with their own home-cooked dishes, allowing consumers to feel the atmosphere of the New Year's Eve dinner while also being able to taste the restaurant's most distinctive cuisine.
The dishes in the set menu have also been adjusted accordingly, adding some small servings and serving dishes by place.
[Concurrent] Pan Bin, Manager of Operation Department, Yuxiang Spicy Popo, Shijiazhuang
The price ranges from RMB 180 for a meal for 2 to RMB 680 for a meal for 6 people. Considering that this year's situation is rather special and mainly for single family gatherings, our meals for 4-6 people are more popular.
[Explanation] Under the normalization of the epidemic prevention and control, the number of people eating out has decreased, but the demand for takeout has increased.
The launch of the "New Year's Eve dinner to home" service will help catering companies to further expand their online business.
Li Aiqi said that in order to let everyone have a reunion dinner with peace of mind, the selection and processing of ingredients have been strictly screened, and the processing and production sites will be strictly disinfected.
[Concurrent] Li Aiqi, general manager of Shijiazhuang Guangming Fishing Port Yudong Store
(We) launched the New Year’s Eve meal retention sample work to ensure that each batch of New Year’s Eve meal delivery is preserved for 72 hours to ensure the safety of meals for the general public.
Xing Lu reports from Shijiazhuang, Hebei
Editor in charge: [Wang Kai]