[Explanation] 37-year-old Tashi Zhuoma is a herdsman network anchor in Hainan Tibetan Autonomous Prefecture, Qinghai Province.
In 2018, Tashi Zhuoma saw her 18-year-old daughter shopping online and found that the online anchors were all products from the former mobile phone seller's hometown. He found it very interesting and had the idea of being an anchor.
[Explanation] After discussing with her lover Peng Mao Dorje, Tashi Zhuoma decided to become a webcaster and started the preparatory work. He used the money from selling cattle and sheep to establish a processing plant for agricultural and livestock products, and completed relevant procedures and procedures. Permit, but the biggest headache for her is that the anchor must speak Mandarin, and she can only speak simple Chinese.
[Concurrent] Zhaxi Zhuoma, a herdsman network anchor in Jiangxigou Town, Gonghe County, Hainan Tibetan Autonomous Prefecture, Qinghai Province
I learned Mandarin from the news network, and the other is to watch some TV dramas, like some Mandarin is very good. After my daughter recommended it, I watched it all night, watched it every day, and learned it every day.
[Explanation] Through more than half a year of self-study, Tashi Zhuoma's Mandarin level has been greatly improved, and she can speak fluently about product features. In 2019, she officially became an online anchor, selling local yak beef and emperor on relevant platforms. Special products such as mushrooms, cordyceps and black wolfberry.
[Concurrent] Zhaxi Zhuoma, a herdsman network anchor in Jiangxigou Town, Gonghe County, Hainan Tibetan Autonomous Prefecture, Qinghai Province
Through this platform, I also got to know a lot of people, like Beijing, Hong Kong, and some foreign countries all over the country are saying, Sister Zhuoma, I’m on the other side of the earth, watching your live broadcast, and suddenly I feel like I want to Live broadcast very seriously to let everyone know Qinghai.
[Explanation] In 2019, the local town government will also put an e-commerce poverty alleviation project on Tashi Zhuoma’s live broadcast platform, allowing local herders to send the cordyceps and yellow mushrooms they dug to her live broadcast room, and the yellow mushrooms will be purchased per catty The price will be about 13 yuan more than the market price, and the purchase price of each cordyceps will be 50 cents more than the market price, increasing the income of many herder families.
After a year of hard work, when Tashi Zhuoma's business is at its best, the live studio can sell for seven to eight thousand yuan a day.
[Concurrent] Zhaxi Zhuoma, a herdsman network anchor in Jiangxigou Town, Gonghe County, Hainan Tibetan Autonomous Prefecture, Qinghai Province
We have a total of 8 villages in Jiangxi Gou Town, and now more than half of the villagers have got this yellow mushroom, cordyceps, and some beef jerky. Like before, they can sell it every few days, but now they can sell it every day.
[Commentary] Tashi Zhuoma told reporters that now she especially wants to bring together young people who have studied in high school and university in the town to do live broadcast together.
She believes that teaching people to fish is worse than teaching people how to fish.
The 29-year-old Dorje Dolma is Tashi Dolma's first student.
[Concurrent period] Young herder Dorje Dolma, Jiangxigou Town, Gonghe County, Hainan Tibetan Autonomous Prefecture, Qinghai Province
I especially want to join this team. I just started to show up in my sister's live broadcast room. I hope to live with Sister Zhuoma like this so that I can see the outside world at home.
[Commentary] Through the live broadcast, Tashi Zhuoma not only let the outside world know Qinghai, but also broadened her horizons. In the future, she hopes to continue to help local herdsmen improve their lives so that Tibetan women like her can be more independent and have their own careers. .
Reporter Liu Yi reports from Qinghai
Editor in charge: [Ji Xiang]