Molotov service wants to become "free Netflix" thanks to advertising

A man

Netflix (illustration) -

Streaming services like Netflix, Amazon Prime, Disney + and Salto are looking for paying subscribers.

The French Molotov, meanwhile, has decided to offer free video on demand, reports BFMTV.

A model of which YouTube is one of the pioneers.

In the United States, there is a surge in advertising-supported streaming services, Avod (for

).

Molotov's new service is called Mango.

The catalog, which will grow, currently has nearly a thousand specific programs, says the news channel.

An agreement has been signed with distributor Wildbunch, but discussions are underway with Sony Pictures.

Ads every thirty minutes

The advertisements will therefore finance the content.

“What we hate about Molotov are the 'prerolls', that is to say advertising corridors even before accessing the content.

We have forbidden to do so and the first commercials will start in the tenth minute, ”said Jean-David Blanc, co-founder and boss of Molotov TV.

Then the advertisement will occur every 30 minutes.

The beneficiaries would have an advantage in doing business with Mango.

"Molotov traffic is such today that the guaranteed minimums to which they are traditionally used are very much exceeded," he explains.

At the end of October, Molotov had 12 million users.

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