Sellers on Amazon complain that the tech company is taking an ever-increasing share of sales revenue. And there are also complaints from customers about Amazon's advertising offensive.
E-commerce professional and investor Florian Heinemann explains why Amazon is getting away with it - and why it will be even more difficult for brand manufacturers in the future. Amazon has built up a sustainable competitive advantage, especially with its warehouse and delivery infrastructure, that others cannot copy or can only copy at prohibitively high costs.