[Explanation] A variety of special agricultural and sideline products from Xiangxi were unveiled. The men, women, and children in the village became anchors and introduced them to netizens in the face of the camera.
On September 22, at the Hunan-themed event of the Chinese Farmers Harvest Festival held in Changputang Village, Fenghuang County, Xiangxi, Hunan, live broadcast of goods became a new path for ethnic minority villagers to get rich.
Hunan is a major agricultural province, and it is also the first place for the important discussion of "precise poverty alleviation".
The reporter saw at the scene that the celebration not only had a wonderful art performance, but also a special live broadcast set up next to the main stage. It also simultaneously broadcasted special agricultural products on multiple online platforms, and expanded sales channels to help farmers increase their income.
Ma Bifeng, a talented person in Tangqiao Village, Fenghuang County, who once worked abroad and then returned to his hometown to set up a food factory, led the poor households in the village to get rid of poverty. When interviewed by reporters, he still did not forget to appear as a guest anchor to promote Phoenix local agricultural products.
[Concurrent] Ma Bifeng, person in charge of a food factory in Fenghuang County, Xiangxi Prefecture, Hunan Province
This is our sour chili, our Phoenix sour chili is, because everyone knows that we are located at 30 degrees north latitude, which is more suitable for fermentation and brewing. Then our sour chili means that it will be fermented. It has a strong sauce flavor. It is not saltier than other sour peppers. Our sour pepper is a bit fragrant. The flavor of this sauce can replace some seasonings. It is especially delicious, that is, if you don’t put any seasonings, it also has that. Kind of sauce fragrance.
[Explanation] It is reported that Changputang Village, 7 kilometers away from the ancient city of Phoenix, is a Tujia village. Due to natural conditions, it was once a famous poor village.
In recent years, Changputang Village has vigorously developed a characteristic fruit industry, and its annual per capita income has risen from a few hundred yuan to more than 10,000 yuan. It is a model and model for China's early poverty alleviation.
Zhou Zuhui, secretary of the Party Committee of Changputang Village, said that Changputang Village now uses online and offline methods to sell agricultural products such as kiwi, grapefruit, and grapes.
Among them, the villagers live broadcast the goods and sell them online, eliminating the need for middlemen to participate, so as to directly connect with the market and obtain more substantial benefits.
[Concurrent] Zhou Zuhui, Secretary of the Party Committee of Changputang Village, Fenghuang County, Xiangxi Prefecture, Hunan Province
Live broadcast by farmers means direct farmers to customers, so as to increase farmers' income.
The live broadcasters are part-timers. In fact, most of them are young people, and some are older. Sometimes you look like some older people. He may not be able to broadcast live. But these young people, such as our old secretary, we Fix it (the live broadcast room), let him go live in front, more people are more interested in what he tells, and more interested in the stories he tells, so we are making full use of resources.
Reporter Bai Zu and Xu Zhixiong report from Hunan Phoenix
Editor in charge: [Liu Xian]