The radio sees an integrated media school that guarantees success

Aisha Al-Hamoudi: I am not looking for stardom, but rather to benefit the audience

Aisha confirmed that the radio is the closest to her heart. From the source

“The radio did not injustice me, because I am not looking for stardom and lights, but for the benefit of the public and society.” With these words, the Emirati journalist, Aisha Al-Hamoudi, began her dialogue with “Emirates Today”, stopping at the most prominent stations and programs presented by Sharjah Radio, since She joined work in her third year of university, and her choice to study electronic media at the University of Sharjah, which embodied her yearning for a profession that she loved from an early period of her life, and practiced some of her details in her childhood through the task of presenting on the school radio, before she later realized her dream of working in the radio.

The end of 2017 witnessed Aisha's first appearance on the radio station, preceded by her enrollment in a training course that led to her entering the field of radio work for six months as a trainee in the control room, to get acquainted with the scenes of the media work, before joining the team of the "Al-Atheer" program on Sharjah Radio.

She described the experience of "Al-Atheer" as "beautiful and promising with all the details, considering the quality of the diversified morning program that addresses many family and social aspects over the course of two hours on the air, in addition to various sections that include meetings with an elite group of guests from different fields and experiences."

Aisha added: “I benefited a lot from the multiple information and advice offered by the program in various fields, especially since I was actively participating in preparing its paragraphs, considering my contribution to the preparation processes, which are the most prominent features of the radio work, and the most prominent responsibilities of the ether broadcaster demanding knowledge of all the details of his work. Reflecting the television work, which is characterized by the division of tasks and the spirit of one team, to ensure the success of the messages reaching the largest segment of the audience ».

Silver Screen Views

In addition to her fondness for radio, Aisha went through the experience of television work, as she appeared to the audience of the Sharjah Channel in the "University Diaries" program, in conjunction with her morning radio appearance in the "Al-Atheer" program, which prompted her to make the decision to align with the radio work, which is closer not only to her heart. Rather, it aims to provide meaningful messages and content that benefit the audience more than television work with its lights.

She emphasized: “I do not care about fame and love to appear on TV, as much as my daily endeavor to provide benefit to the public, such as my successful experience in the program (Medical Minutes) in Ramadan 2019, through which I succeeded in providing an integrated package of health advice and information to people in a few minutes. I wish I had the opportunity to repeat this experience this year, but the conditions of home isolation and the emerging corona virus crisis prevented - unfortunately - without completing this beautiful experience.

Integrated school

Regarding the challenges facing the media in the field of his work in the radio, Aisha considered that the biggest challenge facing the media in this context is the problem of the "impact" that he leaves on the listeners, and continuing to ensure his proximity to the audience, and thus his possession of the opportunity to attend via the microphone to continue to attract attention, pointing At the same time, to the value of honesty in providing the correct information, which constitutes a qualitative addition to the listener’s culture in many aspects of his daily life.

And she continued: "Despite what is rumored about the difficulty of the radio work, I believe that the radio is an integrated media school that guarantees everyone who joins it not only overcoming all the challenges of other media experiences, but also making it successful with superiority."

Multiple experiences

Aisha stopped at the most important programs that she presented during her career, which started from her enrollment in the “Al-Atheer” program in 2017, passing through many successful public programs, such as the “Actions” program, which undertook the task of highlighting the administrative transactions of many government departments and the methods of their implementation. Regarding the reviewers, and her participation during this period in presenting the "Our Summer is Best" program, "which is a varied program that highlights many different topics and activities that Sharjah attracts, in addition to including many different paragraphs that are presented in a spontaneous and light format, in line with the fun summer atmosphere." .

The audience is my family

Aisha Al-Hammoudi affirmed her desire to diversify her experiences and present a variety of different programs and experiences that refine her experience in the media, explaining: “There is no specific program that I dream of presenting in the future, because I like presenting all programs, whether morning or evening, social or diversified, cultural or medical. And I constantly bet on the satisfaction of the audience, who became my family, which misses me whenever I am absent from the radio, and this makes me feel an overwhelming joy that always drives me to fulfill it, and always provide the best. ”

With kids

Aisha Al-Hammoudi described the programs that she presented on the radio, with the good opportunities that she succeeded in investing in the interest of the public in its various segments, down to the category of children that she succeeded in interacting with over the past years, through exceptional programs and views on holidays, thanks to her familiarity with methods and methods of dealing with and training young people. In the right ways, the results of which have consistently emerged in the “Eid Joy” program, about which Aisha said: “This unique experience is shared with me by a child under the age of ten, who has succeeded in training her on the principles of presenting children's programs in a way that contributes to drawing a smile on the faces of young children. As the look full of Eid joy ».

• The ether broadcaster is required to know all the details of his work, in contrast to television, which is characterized by the division of tasks.

• I wish I had had the opportunity to repeat the experiment of "medical minutes", except that the circumstances of "Corona" had occurred.

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