Gwyneth Paltrow has just announced the launch of a line of Goop candles whose fragrance is supposed to recall the smell of her orgasms. A product which, if it may seem preposterous, will not surprise many people a few months after the buzz produced by a first vagina scent candle. By presenting his product to Jimmy Fallon during his Tonight Show , the star also came back on this success, saying that she had found the idea "punk" and "feminist".
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“Christopher is the perfect T-shirt. The body is cotton, the puff sleeves are poplin, and the combination of the two is cool and put-together and a little edgy, with a really beautiful silhouette. ” —GP. Link in bio to shop our May #GLabel Core Collection.
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Indeed, putting 65 euros in a candle scented with the orgasm of Gwyneth Paltrow, one could not be more punk. Note however that this candle is less expensive than the previous one for which you still had to pay more than 80 euros. And to read the composition, you have to believe that the scent of pleasure from the star smells of… grapefruit pie, neroli, blackcurrant, green tea and finally the Turkish rose!
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This orgasm extract candle is part of the strategy developed by Goop and which Gwyneth Paltrow herself describes as "positive controversy". What does it consist of? To create conflict, and therefore buzz, around the brand and its products. Nothing bad about the principle, except when the process potentially jeopardizes the health of the brand's customers as with her vaginal eggs in 2017. In 2018, Gwyneth Paltrow was fined $ 145,000 in California for misleading advertising . A drop for the Goop empire, which weighs around $ 250 million, according to Fortune magazine.
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