Meghan Markle launches her new business in the midst of the British royal family's crisis: her own luxury brand. The chosen moment has once again been harshly criticized.

Meghan wanted to return to the foreground with her own Californian "lifestyle" brand, in the vein of Gwyneth Paltrow or Martha Stewart. Despite the animosity they arouse in the United Kingdom, the Duke and Duchess of Sussex continue to rely on their relative popularity on the other side of the Atlantic.