Online punch card, video conference, group live broadcast
Remote office, seeking new opportunities (economic focus)
Our reporter Luo Shanshan
Core reading
Online punch card, video conference, remote collaborative office ... After the outbreak, many people's office scenes were transferred from offline to online.
Breaking the constraints of time and space, remote office not only makes communication more efficient, but also helps companies reduce costs and increase efficiency, so that the industry's long-term growth momentum is more sufficient.
The sudden emergence of a new coronary pneumonia epidemic has brought teleworking into the eyes of more people and has become a daily work routine for many people.
The rapid increase in market demand in the short term has accelerated the development of the remote office market and also promoted the process of enterprise digital transformation. In the future, will the remote office market still have long-term development potential? How will service providers increase user stickiness? The journalist made an interview about this.
Office scene online transfer
"Are you all online? Our meeting today mainly discussed three things ..." At 9 a.m. on April 21st, Chen Jiangyang, the head of the office of a Hebei enterprise, was setting up the latest work tasks through the "cloud meeting". "Only one mobile phone can communicate online in real time, which is convenient and efficient, without delay."
Online punch card, video conference, remote collaborative office ... During the epidemic, remote office helped many companies to resume work and production. Up to now, tens of millions of business organizations and about 200 million people have started online reinstatement. Two months after the launch of the Tencent conference, the number of daily active accounts exceeded 10 million. As of March 20, Jinshan Office distributed more than 4 million “cloud office” accounts to enterprises, governments, medical institutions, large, middle and primary schools for free, to support the resumption of work in all sectors of society.
Affected by the epidemic, offline training is difficult to hold on schedule. Through the functions of video conference, calendar, group live broadcast and other functions, Zhongnan Holding Group has achieved online training and remote office collaboration for thousands of people. At present, more than 10 projects of Zhongnan Holdings have been successfully resumed through Nail. "Using Dingding has enabled us to achieve organization, communication, and collaborative online, and improved the level of digital transformation from offline to online," said Huang Cheng, the relevant person in charge of Zhongnan Holding Group.
In order to cope with the surging market demand and better serve the online office needs of enterprises, Dingding immediately released a complete set of free home office solutions to 10 million enterprise organizations, announcing the free opening of 302 people unlimited video conferencing; corporate WeChat Express A new version of iteration has been made, bringing functions such as group live broadcast, health reporting, online consultation, online meeting support for 300 people, etc .; Feishu also announced that it will provide a free 3-year commercial version for all SMEs and anti-epidemic organizations right.
Li Zhifeng, deputy general manager of Tencent Enterprise WeChat, said that in the past, companies used to work offline, employees came to the office every day, and they communicated face-to-face on something. During the epidemic, remote office broke the limitation of time and space, many enterprises began to change their working methods, and the office scene shifted to online.
Digital tools help companies transform
The use of digital tools has greatly improved the efficiency of collaborative office work.
"Employees make health checks in corporate WeChat every day. After punching in, the data can be automatically collected, and then the data analysis tools can be embedded in the enterprise WeChat platform through small programs to realize intelligent analysis of employee health data and automatically generate summary reports." Relevant person in charge of Unilever China Co., Ltd. said that compared to the past, manual summarization via email and Excel forms and layers of feedback took at least two or three days. At present, more than 12,000 employees across the company have used this convenient health punch tool .
In the future, Unilever will also expand more information collection scenarios, so that all aspects of the internal operation of the enterprise can enjoy the convenience brought by the digital office software.
Many companies have begun to realize the value of digital technology in remote collaboration, and they have begun to examine the operation mode and management methods of enterprises.
"Online office makes communication more efficient." Deng Zhi, executive general manager of women's brand Golia, said Golia has enabled the remote office model. Sales, back-end R & D and supply chain, as well as hundreds of stores across the country, rely on digital office software start work. After the epidemic, the current management process and project cross-departmental cooperation will continue, accelerating the digital transformation of enterprises.
Zhang Ying, a professor at Peking University Guanghua School of Management, believes that the popularization of digital office methods on the one hand has improved the reach and efficiency of enterprise management, and on the other hand, it also highlights the current level of progressive management reporting and online collaboration models. The ravine exists. In order to adapt to the online collaboration of the entire process, enterprises need to digitally transform their organizational structure and management methods to match their digital office methods.
From people's online to organizational online, digital transformation can help companies reduce costs and increase efficiency. In order to guarantee the production of disinfectants, hand sanitizers and other products, the functional guarantee departments of Libai Group have enabled remote office to fully resume work. Ruan Qunkun, chief information officer of Libai, introduced that through the digital management platform, the company headquarters aggregates various data every day and uses the data to schedule tens of thousands of employees to achieve efficiency improvement. From raw material management, logistics delivery to terminal sales, each employee can do his job. Libai also implemented data linkage with hundreds of channel partners to analyze the supply and demand relationship in various regions, rationally allocate tight goods and transportation capacity, and ensure market supply.
The industry has huge development potential
In the short term, telecommuting has received widespread attention, and market demand has grown rapidly. In the long run, the remote office industry also has long-term growth momentum.
"Remote office can overcome the constraints of time and space, save time and cost. When people gradually get used to and start to enjoy this fast office method, online office will continue to develop under the inertial needs of people, becoming a normalized Working mechanism. "Said Pan Helin, executive dean of the Digital Economic Research Institute of Zhongnan University of Economics and Law.
At the same time, as the trend of cross-regional division of labor in the industry chain continues to increase, and the demand for cross-regional collaborative office is increasing, there will be more and more applicable scenarios for remote office.
However, there are still some areas for improvement in the development of remote office. Since February, the surge in user demand has caused problems in some remote office software such as stalls and disconnections, and the office experience has been greatly reduced. In addition, compared with the efficient and focused work environment in the office, there are more troubles from the family environment.
Shao Qiang worked in an Internet company in Beijing. He was originally full of expectations for remote office, but the first day of actual experience made him a little disappointed. "More than 20 people attended the meeting, and all of them were connected to the system after more than half an hour. There was still a delay in the video conference screen, which was much more laborious than offline meetings." The large-scale rollout of new infrastructure has been resolved, but remote office service providers need to consider how to optimize the stability and practicality of the product and enhance the user experience.
At present, in response to the needs of remote office subdivision scenarios, Feishu has launched the "online office" function, which uses a real-time voice channel to highly restore office work and communication scenarios and optimize employee remote communication experience. Each office supports up to 50 people online at the same time. After the team members join the "online office", they can initiate discussions at any time, or mute as needed to avoid excessive distraction.
"Before, the company's understanding of telecommuting was still at the level of mailbox and mobile approval. In the future, telecommuting has huge development potential." Bai Huiyuan, vice president of Dingding, believes.
Offline to online management must keep up (reporter's notes)
Not afraid of being late, not commuting, and epidemic prevention office ... The advantages of remote office are clear at a glance. For employees, work styles have become more flexible and freedom of life is higher; for enterprises, remote office has broken through time and space restrictions, reducing costs and increasing efficiency.
However, in actual operation, it can be found that remote office still has certain limitations, such as work is easily interfered by the outside world, which will weaken the sense of belonging of employees. At the same time, it may cause blurring of the boundaries between work and life. Many employees call the work daily more complicated, and the originally expected efficiency improvement does not seem to appear.
In the final analysis, the traditional enterprise organization and management model can not adapt to the characteristics of the distributed office framework under remote office, which requires enterprises to change management thinking, innovate management models, and strengthen the close connection between employees and enterprise organizations.
For example, big data, as a product of the information age, can assist companies to scientifically monitor and evaluate employee performance. Under the condition of remote office, the traditional performance evaluation method is difficult to achieve the original effect. To this end, enterprises should collect and mine employees' remote work data, use big data management methods, comprehensively consider the working status of employees, and evaluate employees more scientifically.
Of course, it is also important to foster a corporate culture of mutual trust, self-discipline and responsibility, and promote employee self-management. Only when the management mode keeps up can remote offices play a greater role.