The number of professional online anchors in China reaches 15.08 million. As of December last year, the number of online audiovisual users in China reached 1.074 billion, with a usage rate of 98.3%.
Short video applications have the highest user stickiness, with an average daily usage time of 151 minutes per person. In 2023, major online audio applications have been downloaded overseas more than 3.8 million times. Short video/live broadcast has also become the "strongest CP" with cultural tourism and e-commerce. Half of the users are "hard fans" of live broadcasts and products.