China News Online, March 7th (Reporter Yin Liqin) On March 7, a restaurant in Shanghai New World City was performing a live webcast to attract more customers. With the resumption of work and resumption of business in Shanghai, during this epidemic, this special "March 8th", Shanghai shopping brands made their new appearances in cloud shopping, cloud watching shows, cloud shopping, and cloud experiences; live streaming, online launch, "New methods" such as palm ordering, micro-group shopping, direct store delivery, and home delivery are leading the new trend of digital transformation of physical commerce. Shanghai New World City is launching a 38-hour live "cloud shopping".
A restaurant is webcasting. Photo by Yin Liqin
"Instead of the major brands spontaneously transforming, it is better to build a platform for New World City? Not only does it provide 'temperature' for the settled merchants to help them bring goods, but also allows the mall to continue to maintain 'hotness' during the epidemic, which is a win-win situation Lift! "Said Xu Jiaping, general manager of New World Co., Ltd. New World City invested in a professional live broadcast team. Each of the tenants' live broadcast time was about 20 minutes and introduced about five hot-selling products. The online and offline promotion efforts were consistent. Free full-package shopping and enjoy "no reason to return". (Finish)
Customers buy beauty products in New World City. Photo by Yin Liqin
Customers buy goods in New World City. Photo by Yin Liqin