Apple no longer wants to see an iPhone in the hands of villains in the movies. This revelation, on which the American computer and electronics giant refuses to communicate, was made by director Rian Johnson to whom we owe in particular episode eight of Star Wars , The Last Jedi . A few days ago, he told Vanity Fair magazine: "Apple lets you use iPhones in movies, but, and this is very important for thrillers, bad guys can't be filmed with an iPhone. . " To believe the filmmaker, the brand would therefore only want to be linked to a positive image and would bet to do this on the good guys.
Apple among the brands most present in the cinema
Apple in any case does a lot of product placements in the movies. With Coca-Cola, Mercedes and Sony, it is one of the brands most present in film productions.
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"All the directors are going to want to kill me"
In the films already made, realizing that one character has an iPhone and not another can now give an indication of the villain of the story. In his interview, Rian Johnson jokes: "All the directors who wish to keep the identity of their villain in their film are going to want to kill me."