Apple has lost around 7 percent of its stock market value since the beginning of the year. iPhone sales are collapsing.
It is becoming increasingly clear that Apple CEO Tim Cook (63) planned incorrectly strategically. Apple lacks the next big platform for growth. Cook announced to investors at the last earnings call that Apple would be bringing new AI features - before Apple actually presents them at the WWDC developer conference in June 2024. The biggest danger for Apple is that it will lose a hyper-lucrative deal with Google.