While the fashion industry is undergoing a major transformation globally, adopting a more customer-centric model, Fashion Forward Dubai is back with a host of social and entertainment activities in the Dubai Design District, offering visitors a number of exhibitions and exhibitions, as well as dialogues. Open with top fashion leaders from around the world, along with entertainment programs and an opportunity to “shop directly” at the four-day event. The festival will include 21 shows on the podium, and 20 other shows by designers at The Garden. Industry experts and fashion enthusiasts will be able to identify the region's top talent in the sector.

The Shop The show will enable visitors to purchase items directly on the main platform.

The panel discussions will include dialogues with leading fashion figures such as Laudomia Pucci, who will discuss issues related to heritage and innovation, as well as important issues such as sustainability and beauty.

The event, which will be held from November 30 to November 2, comes in response to the growing demand for social e-commerce by shoppers and the growing need for designers to communicate directly with their customers. In the new edition, Fashion Forward Dubai will also be introduced to the new shop the Show, which relies on cutting-edge technology that has enhanced the presence of the FFWD website. Visitors will be able to purchase fashion at the platform before or after shows. That are mounted on them. “After years of creating this platform, we are constantly striving to be at the heart of the event by knowing what the design world needs and what it wants,” said Bong Guerrero, CEO and co-founder of Fashion Forward Dubai. Fashion lovers. This edition of the event reflects the close relationship between the fashion world on the one hand and the retail sector on the other. ' He added: “We will take a holistic approach that enables us to engage in all aspects of the fashion world, from the most prestigious fashion houses, of which Dubai has a large part, to emerging brands in our region, as well as the most distinguished innovators around the world. We are proud to be part of the process of establishing and building a strong and sustainable fashion sector across the region by embracing innovation and technology and contributing to that renaissance. ”

The new edition of Fashion Forward Dubai will host 21 local and international fashion shows, including 21 designers who will be exhibiting for the first time during the event, and will see the return of nine designers who previously participated in Fashion Forward Dubai. Guests can explore the rising stars of the fashion world by visiting The Garden, which will host designers whose creative works range from jewelery, handbags and ready-to-wear, as well as interiors.

Khadija Al Bastaki, Executive Director of Dubai Design District, said the event "highlights the status of Dubai Design District as a vital hub to stimulate innovation and design, to enable thousands of visitors to learn about the creative work of innovators based in the neighborhood." She added that «Fashion Forward Dubai has been a strategic partner since the second season through this event, and we are happy to establish our commitment to support local talent in the fashion sector, and we look forward to seeing our local designers show their work during this edition of the event, as well as the great cooperation shown by Our business partners are from the food, beverage, leisure and retail sectors. ”

Khadija Bastaki:

«Happy to establish

Our commitment to support

Local talent

In the fashion sector

And fashion, look

To see our designers

They are local

They show their work ».

- «The Garden» will host promising designers presenting a variety of works.

- The current 30 events will start and continue until 2 November.