The new Chinese style is on the rise, where will the "flooding traffic" lead? From niche hobbies to popular trends, the sustainable development of the national style fashion industry is thought-provoking. With embroidery, buttons and brocade, ancient styles and modern styles are seamlessly connected.
The "2023 Chinese Brand Development Trend Report" shows that from 2019 to 2022, the number of Chinese consumers purchasing domestic products and trend-related products increased by 74%. At the just-concluded 2024 Autumn and Winter MODE Shanghai Clothing and Accessories Exhibition, brands related to national style and trend accounted for 25% of the independent participating brands.