A person who really loves to read will never stop reading because he watched a short video, says Ji An. Zhi An believes that now doing book recommendations and literary explanations by himself, in the grand ecology, is just adding another channel to the current voice.
Instead of a strong attempt to "have to be seen," he wants to provide a voice for new media platforms through literature. "You can't replace the big channels, but your existence at least maintains a kind of diversity," he says.