"The awakening of the bloodline of 'Generation Z'" has recently become a hot topic on Chinese social media. Buying gold, listening to and watching operas, wearing new Chinese-style clothes, etc.
have set off a new trend of consumption among young Chinese people. In the Spring Festival, gold products such as the Year of the Dragon zodiac series and small-gram gold transfer beads are popular. The characteristics of value preservation and appreciation also meet the needs of young people for a sense of security.