The 2024 Spring Festival box office hits a new high in Chinese film history. At the same time, the Year of the Dragon Spring Festival has so far seen the withdrawal of four films.
The proportion of viewers over 30 years old exceeded 38% for the first time, and the proportion of people watching movies in groups of three or more It reached 24%. The number of family viewers has grown significantly, according to statistics from the past six days of this year’s Spring Festival. The box office share of third- and fourth-tier cities exceeded 54%.