China News Service, Beijing, February 17 (Reporter Gao Kai) According to data from the Beacon Professional Edition, as of 13:50 on February 17, Beijing time, the total box office of the 2024 Spring Festival stalls reached 7.844 billion yuan (RMB, the same below), exceeding The 2021 Spring Festival stalls (7.843 billion yuan) broke the box office record for the Spring Festival stalls in Chinese film history.
The 2024 Year of the Dragon Spring Festival (February 10-February 17) has not yet ended, and its total box office has reached the top in film history. The top three currently are "Hot and Spicy" (approximately 2.662 billion yuan), "Flying Speed" "Life 2" (approximately 2.339 billion yuan), "Bear Infested: Reverse Time and Space" (approximately 1.376 billion yuan), and "Article 20" (approximately 1.275 billion yuan) are temporarily ranked fourth.
According to Beacon Professional Edition data, judging from the audience composition in the first six days of this year’s Spring Festival, the three biggest features of this year’s Spring Festival are the increase in the proportion of female viewers, the expansion of the market sinking trend, and the prominent phenomenon of family viewing.
According to statistics from the past six days, female audiences accounted for 63.1% and male audiences accounted for 36.9% during this year's Spring Festival. The proportion of female audiences has increased for four consecutive years; the box office share of third- and fourth-tier cities exceeded 54%, significantly higher than last year's 50 %, many comedy films have performed well in the market, especially "Bear Bears: Reverse Time and Space", which has a third- and fourth-tier box office share of more than 60%; the proportion of viewers over 30 years old exceeded 38% for the first time, and the proportion of people watching movies in groups of three or more It reached 24% for the first time, and the number of family viewers has grown significantly. The proportion of "Hot" and "Flying Life 2" watched by three or more people in groups exceeded 25%.
At the same time, the Year of the Dragon Spring Festival has so far seen the withdrawal of four films.
At 23:00 on February 16, Beijing time, the movie "Mr. Red Carpet" announced on its official Weibo that it would officially withdraw from the Spring Festival schedule. "Mr. Red Carpet", which debuted at last year's Pingyao Film Festival, was directed by Ning Hao and starred by Andy Lau. It tells the story of a Hong Kong superstar and the director collaborating on a rural-themed film. According to Beacon Professional Edition data, from the time the film was released in theaters at 9:00 on February 10, 2024, Beijing time, to the time it was announced that it would be withdrawn, the box office was approximately 82.7 million yuan. The film's withdrawal statement stated, "After careful consideration by the team, the movie "Mr. Red Carpet" will be withdrawn from the Spring Festival schedule and will be rescheduled to meet everyone."
On the evening of February 14, the producer of the movie "Let's Shake the Sun Together" announced the withdrawal on the film's official Weibo. The withdrawal statement stated that "a major mistake has been made in the selection of the schedule" and the release will be "postponed to March 30. ". The film’s Spring Festival box office was approximately 95.69 million yuan.
In addition, at around 20:00 on February 16 and around 11:00 on February 17, the Spring Festival animations "Huang Pi: The God of Wealth Cat" and "Bajie: The Lower World of the Canopy" were respectively announced to be withdrawn. (over)