In Sweden, each Netflix account is linked to a household where it is allowed to create five different profiles. Netflix defines a household as someone who lives together, but it's common for friends and acquaintances to share accounts or for outgrown children to look at their parents' accounts.
Users are asked to take charge of their accounts and transfer the non-household profile to a new subscription.233 million subscribers worldwide, but the company expects an additional 100 million households to enjoy the channel's content.