In Sweden, each Netflix account is linked to a household where it is allowed to create five different profiles. Netflix defines a household as someone who lives together, but it's common for friends and acquaintances to share accounts or for outgrown children to look at their parents' accounts – something the streaming giant now wants to put an end to.
Now, users are asked to take charge of their accounts and transfer the non-household profile to a new subscription. Alternatively, you can buy an extra member outside the household for an additional SEK 49 per month, the company writes in a press release.
233 million subscribers
In other countries, Netflix has asked users to confirm their identity using text messages. What measures Netflix Sweden will take to check that the rules are followed is not something that the company's Swedish representative can answer at this time.
Netflix has 233 million subscribers worldwide, but the company expects an additional 100 million households to enjoy the channel's content. In the past, the streaming giant has throttled the ability to share passwords with anyone other than immediate family in South America, Canada, New Zealand, Portugal and Spain, and now the US and the Nordic countries are also next