More than 500 physical bookstores in Beijing open nearly a thousand reading activities during the Spring Festival to celebrate the New Year. The combination of old books and temple fairs can promote the popularization of knowledge and the inheritance of traditional culture.

On New Year's Eve, Beijing Book Building's business hours will be extended to 1 a.m., and traditional cultural activities such as writing blessing characters, pasting Spring Festival couplets, guessing lantern riddles, and throwing pots will be held in the store.