China News Service, Beijing, February 8 (Reporter Xu Jing) The Spring Festival of the Year of the Dragon is approaching, and Beijing’s New Year series of reading cultural activities have kicked off wonderfully. During the Spring Festival, more than 500 physical bookstores in the city are open to the public. Beijing's physical bookstores are making every effort to increase the supply of reading cultural activities. They will work together online and offline to carry out nearly a thousand activities to create a festive and peaceful festival atmosphere full of books.
"Old books, new knowledge" soaks up the scholarly atmosphere in the New Year
Visiting temple fairs and reading books, the combination of old books and temple fairs can not only enrich the cultural connotation of temple fairs, but also promote the popularization of knowledge and the inheritance of traditional culture, allowing more people to experience the charm of reading in the bustling temple fairs.
During the Spring Festival, the Ditan New Year Temple Fair carried out the "Old Books, New Knowledge and New Year" activity, which set up used book exhibition and sales stalls, including cultural salons, celebrity autographs and other public welfare activities; the 11th Badachu New Year Cultural Temple Fair held in Badachu Park set up "used books" The "New Knowledge" old and used book exhibition area displays and sells tens of thousands of classic comic books, thousands of vinyl records, and a variety of cultural and creative products.
In the Changdian Temple Fair's "Old Books, New Knowledge·Reading Old Books" activity, more than 10,000 kinds of old and old books were displayed and sold at the China Bookstore Liulichang Store; the Daguanyuan Temple Fair held a series of cultural activities "Old Books, New Knowledge·Reading About the First Month", leading citizens to read the Dream of Red Mansions. Enjoy the Grand View Garden.
At the Wangfujing Book Fair held at Wangfujing Pedestrian Street in Beijing, Wangfujing Bookstore will link up with Chinese bookstores, foreign language bookstores, etc. to hold various exhibitions and sales activities with the theme of "old books and new knowledge"; Pan will meet with book lovers every Saturday and Sunday. The Home Used Book Market is open during the Spring Festival, so you can shop for old books, celebrate the festival, and start the New Year in the Year of the Dragon in a different way.
Special activities warm New Year’s Eve
On New Year's Eve, Beijing Book Building's business hours will be extended to 1 a.m., and traditional cultural activities such as writing blessing characters, pasting Spring Festival couplets, guessing lantern riddles, and throwing pots will be held in the store to accompany book lovers to spend an "unforgettable night".
The business hours of Wangfujing Bookstore will be extended to 24 hours a day. Bookstore staff will watch the Spring Festival Gala and eat dumplings with readers. On the hour at 22:00, 23:00 and 24:00, Wangfujing Bookstore will also carry out "Yuedong' Golden" In the "Colorful Happiness Comes" activity, readers who purchase books for more than 99 yuan can participate in the golden egg smashing activity and get a New Year gift of their own.
In addition, all readers who come to the ancient books bookstore of China Bookstore Co., Ltd. on New Year's Eve will receive a red envelope and a blessing character.
Diversified supply to inherit folk culture
In order to stimulate the general public's interest in traditional folk culture and promote the excellent traditional Chinese culture, Beijing physical bookstores have prepared a variety of reading cultural activities related to Spring Festival customs, leading the public to experience colorful folk customs and share the joy of reading.
Writing Spring Festival couplets is a traditional custom during the Spring Festival, embodying a strong Chinese flavor. The "Dragon Chapters and Phoenixes·Nature" activity at the Sibaotang Store of China Bookstore tells the story of the inheritance, development and evolution of calligraphy culture in the form of writing the word "福"; during the Spring Festival at the Asian Games Village Book Building, activities are carried out to write Spring Festival couplets and send the word "福". There will also be interactive activities such as writing poetry, making lanterns, and guessing lantern riddles.
Wangfujing Bookstore will hold the "Fingertip Universe" - Paper-cutting, a series of activities with the theme of "Brilliant Intangible Cultural Heritage·The Dragon Returns". The event specially invites representative inheritors of national intangible cultural heritage to tell readers about the history and culture of paper-cutting and create paper-cutting works, allowing the general public to experience the beauty of the characteristics of Chinese folk art up close.
In the book and flower exhibition with the theme of "Dragon in China·Lightly Fragrance of Books", Wangfujing Bookstore launched book flowers with the elements of "dragon", "blessing" and "lantern" on each floor of the store, and also displayed traditional culture-themed books to deepen readers' understanding of the book. Cognition of folk culture.
The fragrance of books benefits the people and they can enjoy "discounts and discounts"
During the Spring Festival this year, Beijing Xinhua Bookstore organized its special event stores to carry out book fragrance activities to benefit the people. From February 10th to 17th, readers can enjoy different discounts on designated books and cultural and creative products at participating stores.
Many bookstores, such as Yonghe Bookstore and Beijing Book Building, have launched various activities to benefit the people, such as full discount coupons, full discounts, book purchase gift packages, etc., offering discounts that benefit the people and meet the needs of readers for reading and purchasing books.
In terms of innovative consumption, this year we have added new ways to play such as New Year bookstore check-in, "Year of the Dragon" themed stamp collection, and "gifts for joining the group". By creating a consumption scenario suitable for today's young people, it will benefit readers of all ages and continue to improve Citizens’ sense of cultural gain and happiness. (over)