Make-up artists have become a "hot cake", and vocational education has a "gold mine", says Case. A student at a makeup school in Xi'an revealed that she earns 500 to 1,000 yuan a day during the Chinese New Year.

Makeup artists provide tourists with professional services such as applying powder, drawing eyebrows, dotting lips, and matching Hanfu. Tourists transformed into ancient costumes integrate with the surrounding environment and interact closely with actors. This allows tourists to feel the historical charm without disturbing the atmosphere.