According to a recent CCTV report, during the Spring Festival, in the ancient capital of Xi'an, more and more tourists "wear Hanfu and visit the ancient city." At the same time, various types of theatrical performances are increasing day by day, and the market demand for makeup artists is increasing rapidly, and there is even a shortage. Case. This has led more and more people to go to makeup schools to learn makeup. A student at a makeup school in Xi'an revealed that she earns 500 to 1,000 yuan a day during the Chinese New Year.
As a traditional profession, makeup artists have suddenly become popular. Taking Shaanxi as an example, due to the rapid increase in market demand, students who have just graduated from makeup schools can also earn a lot of money, and the relevant local industry associations have even recruited makeup teachers across provinces. There are various signs that as long as we are good at seizing market opportunities, traditional professions can also usher in spring again.
There is a special reason why the makeup artist profession becomes “hot and popular” during the Spring Festival. First, as the tourism market picks up, experiential tourism projects in some historical and cultural cities and scenic spots have ignited the cosmetics industry. Makeup artists provide tourists with professional services such as applying powder, drawing eyebrows, dotting lips, and matching Hanfu. Tourists transformed into ancient costumes integrate with the surrounding environment and interact closely with the actors. This allows tourists to feel the historical charm without disturbing the atmosphere. Lost the freshness of role-playing. Secondly, during the Spring Festival, everything from visiting relatives and friends to attending parties, couples getting together for weddings, and various theatrical performances have further exacerbated the shortage of makeup artists.
The profession of makeup artist is very popular, which brings a lot of inspiration to vocational education. Although many secondary vocational and technical schools have long offered beauty and hairdressing and other related majors, traditional beauty vocational training may not be able to adapt well to today's market demand. Nowadays, unlike beauticians and hairdressers in the general sense, makeup artists focus on all-round styling design, and their beautification objects are no longer limited to customers' faces and hair. This prompts vocational education schools to change and tilt according to market demand in terms of professional settings and teacher allocation.
More importantly, when vocational education institutions train makeup artists, they should focus on improving students' artistic attainments, aesthetic qualities, and historical knowledge. Just imagine, if makeup artists can understand the makeup characteristics of Han and Tang cultures and the history and culture related to historical cities such as Xi'an and Luoyang, then their makeup styles and effects may be closer to history and closer to the in-depth experience needs of tourists. In this sense, relevant vocational education institutions cannot be satisfied with training ordinary makeup artists, but must have some deeper and higher-level pursuits.
In addition, with the expansion of the beauty-loving community, there will be a need for people such as housewives to learn makeup skills in the future, which is also a "gold mine" to be developed in vocational education. (Worker Daily)