The Japan Toy Awards was held ahead of the opening to the public for the first time in four years at the Tokyo Toy Show. Products that were a hit in the Heisei era and were equipped with communication functions and enjoyed by connecting with the world were selected for the grand prize.
The domestic toy market continues to expand against the backdrop of strong sales of trading cards, and the market size of the last fiscal year announced by the Japan Toy Association on June 6 was 9525.1 billion yen.