Fukushima developed strawberry variety “Yuyake Berry” promoted at Western confectionery shops and other locations. It is a variety that Fukushima Prefecture spent 10 years developing to create a strawberry brand.
It's characterized by its strong sweetness and aroma, but low sourness. All of the sweets are made with less sweetness such as fresh cream to bring out the characteristic sweetness of this strawberry.. A woman in her 30s from Tamura City who bought the cake said, ''I'd never eaten it before, so I'm looking forward to it.''