China's many scenic spots stage "endorsement fever" and traditional culture "scores" urban tourism. Many scenic spots in China have launched "free admission to the classics" activities.

Reciting Li Bai's "Shu Road Difficulty" can waive the ticket to the Sichuan Jianmen Pass Scenic Area; Reciting Yue Fei's "Manjiang Red Angry Hair Rushing Crown" can get a ticket to Yue Fei Temple. Many restaurants and snack bars have carried out the "Overlord Meal" activity of reciting the "Preface to the Pavilion of King Teng"