The relationship between art and hotels has changed, also in Madrid. Art has gone from being a decorative element, generally as neutral as possible, to being part of the concept and the story that each hotel wants to tell.
The HYBRID Art Fair is one of the satellite fairs for emerging art that has been held under the auspices of Arco for eight years. Other important collections are those of the Four Seasons and the Rosewood Villa Magna, two international giants with the task of making their own and maintaining the essence of the emblematic buildings they occupy.