Marta González-Hontoria Madrid
Madrid
Updated Saturday, March 9, 2024-00:05
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Amalfi Coast This is the mega-luxury hotel where Jordi Évole took C. Tangana
209 wasn't exactly
Edward Hopper's
hotel room .
209 of the Petit Palace Santa Bárbara was packed this Thursday.
And not only about art, but also about visitors.
Many visitors.
The HYBRID Art Fair
had just opened
, one of the satellite fairs for emerging art that has been held under the auspices of Arco for eight years.
During the weekend, the works of 150 artists take over not only 209, but two entire floors of rooms and other spaces of this nineteenth-century palace a stone's throw from Alonso Martínez.
The result is a small artistic explosion in every room, even the bathroom, which dazzles nearly 5,000 people every year.
And along with art, microtheater, music, book presentations, talks, children's workshops, tastings and performances, all at the Petit Palace Santa Bárbara.
The fair is the most obvious example that the relationship between art and hotels has changed, also in Madrid.
Especially in luxury ones, where an aesthetic concern has been added to the cocktail of experiences they offer (gastronomy, well-being, entertainment...).
We do not have in the capital a hotel like La Colombe d'Or, on the Côte d'Azur, to which Miró, Calder and Matisse gave their works.
But they are large accommodations that give up their walls for temporary or permanent art exhibitions, or that invite prestigious galleries and curators to set up exhibitions.
Room 107 of the Petit Palace Santa Bárbara hotel, headquarters of HYBRID Art Fair.M.
GLEZ.-HONTORIA
There are even some whose owners are collectors, as is the case of Jordi Clos, president and founder of Derby Hotels Collection (
Villa Real hotel and Urban hotel
), as well as an Egyptologist, collector and art patron.
What is clear is that art has gone from being a decorative element, generally as neutral as possible, to being part of the concept and the story that each hotel wants to tell.
They are even part of their DNA.
This is the case of the
VP Plaza de España Design
.
Its general director, Javier Pérez, presented this week during a round table the collection that he has put together in the last five years with the help of Germán Álvarez, founding partner of the Cuarto Interior studio.
Its more than 300 original works by 11 artists can be seen in every corner of the hotel.
Some could never go unnoticed, like the eight-story high waterfall created by the sculptor Pere Gifre.
Tribute to the famous painting 'Las Meninas' by Velázquez by the artists Sasha Sánchez and Bryan Ou Yang at the VP Plaza España Design hotel.
Other important collections are those of the
Four Seasons
and the
Rosewood Villa Magna
, two international giants with the task of making their own and, at the same time, maintaining the essence of the emblematic buildings they occupy, the Banco Español de Crédito and the old Anglada Palace , respectively.
We can see the result in the ISA cocktail bar at the Four Seasons, with some of the works of emerging artists selected by Madrid curator Paloma Fernández-Iriondo, as part of a project that brings together
1,500 works spread throughout the hotel
.
Also in the Tarde bar.
Or the Villa Magna, which invites us to have a signature cocktail between real and imaginary portraits, and other spaces of this five-star hotel that has more than
380 works of art
in its hallways .
Painting of Äcondieresis at the Santo Mauro hotel.
The contrast between modern and old is even more evident these days at the
Santo Mauro
hotel in Chamberí.
The
spectacular
palatial
complex with
Louis
Ethereal
brings together the works of Spanish artists Eladio de Mora, Jaime Monge, Anna Barrachina, Miguel Díaz Belda and Äcondieresis, and can be seen until March 17.
The
One Shot
hotels , for their part, yesterday presented the One Shot award to the Emerging Artist within the framework of the
ArtMadrid
fair held in the Crystal Gallery of the Palacio de Cibeles and which they sponsor.
Since their birth, these boutique accommodations have chosen to dress their spaces with photography, in addition to actively collaborating with PhotoESPAÑA by organizing joint contests and showing the results in their four hotels in the center of Madrid.
One Shot Recoletos hotel space.
OTHER EXPERIENCES
Four Seasons.
The five-star building that used to be the Banco Español de Crédito houses 1,500 paintings, photographs and sculptures chosen by curator Paloma Fernández-Iriondo.
Rosewood Villa Magna.
The Castellana hotel reflects the spirit of the old Anglada Palace with an art collection of more than 380 works of art and exhibitions in collaboration with Opera Gallery that surprise in many corners of the accommodation.
Derby Hotels Collection.
The Villa Real
hotel ,
next to the Cortes, has Roman mosaics and more than 100 pieces of ancient art, while the
Urban,
in the Madrid of the Austrias, exhibits an example of ancient art from Papua New Guinea.
NYX Hotel Madrid.
In Tetouan, next to the financial district, this lifestyle
hotel
hosts original works and murals by local artists distributed throughout the different spaces of the hotel, from the lobby to the rooftop pool curated by the Urvanity Art platform.
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