"Zodiac Dragon" is popular in the New Year's market and the Chinese New year's national trend consumption "fans" Generation Z. As the Spring Festival approaches, from large supermarkets to e-commerce platforms, various "dragon element" New Year products light up the New year.
"The new zodiac sign represents the beginning of the new year, which means everything is renewed. The good luck of zodiac-themed products makes people happy," said a college student born after 2000.