Red tourism during the Spring Festival holiday heats up historical memory and refreshes it to attract "Generation Z" China's red tourism has developed rapidly, and the number of people participating in red tourism in 2019 has increased to 1.41 billion. Red culture is a cultural expression of the awareness and feelings of family and country in this era.

Red tourism is becoming "tidal". For example, the Peking University digitizes articles in "New Youth", the Jinggangan Revolution Museum uses AI and VR technology to restore history.