China News Service, Chengdu, February 12th: Red tourism during the Spring Festival holiday heats up, historical memory refreshes, attracts "Generation Z"

　　Reporter Yue Yitong

　　Departing from Chengdu, we drove to Shimian County in Ya'an City and Luding County in Ganzi Prefecture, and visited 8 scenic spots including Anshun Field, Hailuogou, and Luding Bridge... On the third day of the first lunar month, Fu Zhuhai, a 25-year-old Chengdu boy, went on a trip with three friends. A 3-day red tour.

　　"On this trip, we just want to experience the bravery of a lonely boat on the side of Anshun and the cold iron cables across the Dadu Bridge." At about 11 o'clock, after visiting the Memorial Hall of the Chinese Workers' and Peasants' Red Army's Forced Crossing of the Dadu River, Fu Zhuhai said in a telephone interview with a reporter that he was very touched. , "Today's happy life is hard-won, and we must work harder in the future."

Memorial Hall of the Chinese Workers’ and Peasants’ Red Army’s Forced Crossing of the Dadu River. (Photo courtesy of Fu Zhuhai)

　　In recent years, China's red tourism has developed rapidly, and the number of people participating in red tourism in 2019 has increased to 1.41 billion. During the Spring Festival holiday this year, red scenic spots are also the destinations for many tourists. Behind the New Year travel plan of Fu Zhuhai and his party is the trend of younger red tourist groups.

　　Data from multiple online travel platforms show that “Generation Z” has begun to become the core consumer group of red tourism. For example, the "Red Tourism Consumption Report for the First Half of 2023" released by Tuniu Travel Network shows that among users participating in red tourism during this period, users aged 26 to 35 accounted for 30%, and users aged 18 to 25 accounted for 30%. is 20%.

　　Liu Xian, a member of the All-China Youth Federation and "Raincoat Sister", is from Guang'an, Sichuan. Every year when she returns to her hometown, she and her family "check in" at Deng Xiaoping's former residence. So far, the attraction has received an average of about 50,000 visitors per day during the Spring Festival holiday. "In recent years, I have observed that the proportion of young tourists has increased significantly." Liu Xian believes that red culture is resonating among the three generations of old, middle and young people, and young people are also looking back at history to draw the strength to overcome difficulties and move forward bravely.

　　Gan Lu, a professor at the School of Tourism of Sichuan University, said that red culture is a cultural expression of the awareness and feelings of family and country in this era. "Generation Z" is interested in red tourism, which is actually a manifestation of cultural confidence. With the diversification of experience methods and the application of new technologies and methods, red tourism has gradually become more attractive to young people.

Data map: Aerial photography of Luding Bridge. (Photo by reporter Liu Zhongjun)

　　By integrating with study, rural tourism, intangible cultural heritage and other business formats, the experience content and play methods of red tourism have become increasingly rich, and practitioners have also felt that the industry is "heating up." "My lectures for the Spring Festival were fully booked before the Chinese New Year, and most tourists made reservations in advance through social platforms." Liu Huaxu is a private tour guide at the Xi'an Incident Memorial Hall. "On average, I give 10 lectures a day, each lasting about 40 minutes. This year's long holiday can accommodate Income of nearly 30,000 yuan.”

　　In order to better capture the hearts of "Generation Z", red tourism is becoming "tidal". For example, the Red House of Peking University digitizes articles in "New Youth", the Jinggangshan Revolution Museum uses AI and VR technology to restore history, Li Dazhao's former residence designs different versions of commentary specifically for young people, and the Ruijin Central Revolutionary Base Memorial Hall creates a 720-degree immersive experience... …

　　This New Year, Wang Jie, a student at Chengdu University of Technology, and his parents drove to Liangshan, Sichuan for a trip. In the guide prepared in advance by this "post-00s", the ruins of the Red Army Crossing the River at Jiaopingdu, the Huili Conference Site, and the Yihai Alliance Site must be "checked in". The pleasant scenery and tempting food along the way are also not to be missed. "One trip, many harvests," Wang Jie said with a smile.

　　In Ganlu's view, the younger generation's travel experience needs are diversified. It is recommended that red tourist attractions and tourism products strengthen resource integration, and also use new technologies to make it easier for young people to obtain relevant information, thereby further attracting their attention. Red culture, red tourism. (over)