U.S. cutting-edge technology festival SXSW Japanese companies exhibit virtual space experiences, etc.

Sumitomo Metal Mining is exhibiting jackets that utilize the latest materials that absorb near-infrared rays contained in sunlight and convert them into heat. Honda has set up a booth where visitors can wear goggle-type terminals and experience virtual space while moving around in a vehicle. AI analyzes the child's behavior history and notifies parents on their smartphones when they go to areas they don't normally go to.