At SXSW (South by Southwest), a festival of cutting-edge technology held in the United States, participating Japanese companies have booths where you can experience an immersive virtual space and the latest technology that converts light into heat. We exhibit clothing made from these materials.

At SXSW, a festival of cutting-edge technology held in Austin, Texas, in the southern United States, exhibits by companies participating in the event began in earnest on the 10th.

Japanese companies are also exhibiting at the venue.

Honda has set up a booth where visitors can wear goggle-type terminals and experience virtual space while moving around in a vehicle.

Its unique feature is that the rider can enjoy a realistic virtual space while shifting their weight in the direction they want to go.



Sumitomo Metal Mining is exhibiting jackets that utilize the latest materials that absorb near-infrared rays contained in sunlight and convert them into heat.

The aim is to show that materials used in things like car window glass can also be used in clothing.

The local subsidiary of startup company B-Size is exhibiting devices that are useful for monitoring children.

AI analyzes the child's behavior history and notifies parents on their smartphones when they go to areas they don't normally go to.



Many people visited these exhibition booths at the venue, demonstrating a high level of interest in the latest technology.



The event is scheduled to run until the 16th local time.