The New Year tourism market is booming, and the integration of culture and tourism "ignites" new consumption vitality. Industry experts said that the development of ice and snow tourism must not only focus on meeting people's travel needs at different levels, but also be based on turning resource advantages into development advantages.
Data shows that museums nationwide will receive 1.24 billion visitors in 2023, 2.1 times that of 2022. During the Spring Festival in 2024, most national and provincial museums will continue to be open to the public.