At the beginning of the new year, the cultural tourism market is recovering at an accelerated pace. Cultural tourism is integrating and developing innovatively. Consumer demand continues to be released. All regions continue to improve consumer experience, injecting new momentum into cultural tourism consumption.

　　In recent times, Heilongjiang, Jilin, Xinjiang, Inner Mongolia and other places have relied on their rich ice and snow resources to hold activities and events such as ice and snow festivals, ice and snow tourism festivals, and national winter games, creating an ice and snow feast at your doorstep. Both sides of supply and demand have continued to exert their efforts, and cultural and sports The tourism industry is further integrated to enrich new ways of ice and snow tourism consumption, release new driving forces for ice and snow tourism consumption, and help the cultural tourism industry get off to a good start.

　　"The rapid development of the ice and snow economy continues to stimulate the vitality of ice and snow consumption." Industry experts said that the development of ice and snow tourism must not only focus on meeting people's travel needs at different levels, but also be based on turning resource advantages into development advantages to create a vibrant emerging economy. Industry, accelerate the creation of a good regional image, turn "cold resources" into a "hot economy", and promote the high-quality development of ice and snow tourism.

　　Since the Spring Festival, Haikou has focused on exploring traditional culture, and has made citizens and tourists welcome the New Year happily by launching special folk activities, holding multiple theater high-quality theatrical performances, etc.; in order to build the city's cultural brand and boost consumption, Hangzhou has launched cultural tourism activities to promote consumption , using the New Year cultural tourism gift to invite tourists from all over the world to Hangzhou to celebrate the "Song" blessing year; Nanning actively prepares for the Spring Festival cultural tourism market, holds the 13th Camellia Cultural Exhibition, and carries out a series of Spring Festival garden activities during the Spring Festival, actively creating cultural The tourism industry integrates new products and new scenes to create a number of new business formats and quality travel routes in winter and spring...

　　As Harbin's popularity exploded, cultural and tourism bureaus in Henan, Hebei, Shandong, Sichuan and other places also took advantage of the popularity to "roll" into hot searches to promote local characteristics. By posting high-frequency posts on social platforms to attract fans, inviting celebrities to speak for their hometowns, and presenting local specialties to tourists, we can attract more tourists to travel and promote the development of the cultural tourism industry.

　　“Because of Harbin’s popularity, provinces finally have a common topic to start a grand battle for traffic. This promotes regional linkage that was difficult to interact efficiently in the past, and realizes interactive output and information at the information level. The circulation has also achieved interactive interaction in the tourist source market." said Sun Xiaorong, an expert member of the China Tourism Reform and Development Advisory Committee.

　　As an important place for cultural inheritance and display, museums are important destinations for people's offline cultural travel. Data shows that museums nationwide will receive 1.24 billion visitors in 2023, 2.1 times that of 2022. During the Spring Festival in 2024, most national and provincial museums will continue to be open to the public. In addition to permanent exhibitions, there are also plans to launch multiple Year of the Dragon zodiac-themed exhibitions and annual special exhibitions.

　　In addition, many countries will create new forms of "intangible cultural heritage + tourism" and "performing arts + tourism" during the Spring Festival to promote the in-depth integrated development of culture and tourism. Shandong will carry out 648 intangible cultural heritage promotion and display activities across the province, working together online and offline to promote the integration of intangible cultural heritage into family reunions and community exchanges, and enrich people's Spring Festival cultural life; Fujian will hold Fujian opera to welcome the new year at the grassroots level A series of performances, performances to benefit the people, Liyuan Opera Lantern Festival Week and other activities, as well as a series of innovative plays, bring literary and artistic operas into the homes of ordinary people...

　　"The development of tourism is the most direct driving force for the cultural industry. The integration of culture and tourism is by no means a simple integration between administrative departments. In fact, the expression and design of urban stories must be done well, which is closely related to the city's inherent cultural atmosphere." Beijing Normal University Professor Yang Chenghu said that the beautiful feelings ultimately brought by tourism must be related to culture. If a tourist city lacks a unique cultural atmosphere, tourists will have a poor experience. Similarly, culture relies on the "mobility" of travel to spread further, and the city's popularity is enhanced through tourism.

　　As the Spring Festival approaches, holiday travel bookings have also entered a peak period. The "2024 Spring Festival Holiday Travel Guide" released by Fliggy shows that so far, the number of domestic travel bookings during the Spring Festival holiday has surged year-on-year, and the popularity of holiday travel searches has completely surpassed the same period in 2019. Some popular destinations may be born during the Spring Festival holiday this year. Holiday travel bookings in non-provincial capital cities such as Quanzhou, Beihai, and Luoyang have all grown more than 20 times year-on-year.

　　Industry experts said that from the supply side, different cities are continuing to optimize the supply of products and services and promote the recovery of the tourism industry by providing unique and personalized travel routes; from the demand side, economic recovery has led to improved consumer confidence, and people are more willing to use Travel and travel in your spare time.

　　"Currently, the cultural tourism market is accelerating its recovery and maintaining a good development trend. We must promote the in-depth integration of cultural tourism on a wider scale and at a higher level, innovate more popular products, and add new vitality to the cultural tourism market. Inject new momentum into cultural tourism consumption," experts said. (People's Daily Online)