Since April 2023, the State Administration for Market Regulation has deployed and carried out pilot projects for precise assistance policies for individual industrial and commercial households in 12 provinces. So far, more than 150,000 "famous, special, high-quality and new" individual Industrial and Commercial households have been piloted.

Those identified as "famous" can enjoy more targeted cultivation and incentive policies. For "well-known" households with good product and service quality, certain brand influence, and deep love among the public, we must increase publicity and promotion efforts, deepen brand creation services.