During the Spring Festival holiday, all parts of the country are decorated with lanterns and streamers of people. In Jiaxing, Zhejiang, the New Year’s Eve dinner on the water and the Wuzhen Long Street Banquet attract tourists from all over the world.
On New Year's Eve, online payment transactions across the industry reached a peak, with an increase of 4.61% compared to 2023 and a record high for the same period. Since January, the number of searches for “national style girls’ New Years greetings clothes’ on e-commerce platforms has increased 7.4 times year-on-year.