CCTV News (News Network): During the Spring Festival, my country's consumer market is full of "new" ideas, and new scenarios and new business formats continue to activate consumption potential, which is a hot start for boosting the economy throughout the year.
During the Spring Festival holiday, all parts of the country are decorated with lanterns and streamers of people, and many places are experiencing peak passenger flow. In Jiaxing, Zhejiang, the New Year’s Eve dinner on the water and the Wuzhen Long Street Banquet attract tourists from all over the world to gather together to celebrate the New Year in a steamy way. In the past few days, the number of people visiting scenic spots has continued to rise, with passenger traffic increasing by 101% year-on-year. In Yixian County, Anhui Province, Hongcun, a thousand-year-old village, is filled with the spirit of the New Year. The booming tourism market has made it difficult to find a room in local hotels and B&Bs.
During the Spring Festival this year, more than 3,000 cultural and tourism activities, tens of thousands of times, were held to benefit the people. Relying on superior resources, we will launch new consumption scenarios with special features and continuously release consumption potential. In the ancient city of Xi'an, Silk Road-themed performances brought a different Chinese New Year. The world of ice and snow has spread to the plateau, and the plateau-specific ice sculptures of wild animals in Xining, Qinghai attract tourists from all over the world.
A variety of cultural and tourism activities drive a consumer boom. Big data has discovered such changes. People are traveling further and further, and the proportion of passenger flow for trips over 1,000 kilometers has increased from 3.3% last year to 3.7%. On the first day of the holiday, travel orders more than doubled year-on-year, and all types of ticket orders more than tripled year-on-year.
Business districts and pedestrian streets in various places create immersive consumption scenes and build consumption gathering areas according to local conditions. Mobile phone signaling big data shows that from New Year’s Eve to the second day of this year, the total number of passengers in key business districts across the country was 15.62 million, a year-on-year increase of 111%.
Online consumption is also full of novelties. This year, more and more "New Year and new clothes" are targeting new Chinese-style clothing. Since January, the number of searches for “national style girls’ New Year’s greetings clothes” on e-commerce platforms has increased 7.4 times year-on-year. Domestic products, national fashion, and national charm products have become the “new favorites” of consumers during the Spring Festival in the Year of the Dragon. On New Year's Eve, online payment transactions across the industry reached a peak, with an increase of 4.61% compared to 2023 and a record high for the same period.