USANA, a major American health brand, entered the Chinese market in 2010. China has become USANA's largest consumer market in the world.

China's emphasis on family and pursuit of health also provide opportunities for USANA. In 2023, the USANA Baby Care Community was established with the theme TEAM U UP. U represents both USANA’s U and everyone, it aims to explore “U+ sports”, “ U+ travel” and “u+ food”.