With the improvement of residents' living standards and changes in lifestyle, China's health industry is facing unprecedented broad growth prospects. "By 2030, the output value of China's health industry will reach 16 trillion yuan." The huge "blue ocean" opportunities in the health industry have brought warmth to the development of health product companies.

　　USANA, a major American health brand that entered the Chinese market in 2010, is one of the witnesses and participants in the booming Chinese health industry. In the 13 years since it came to China, USANA has always adhered to the corporate vision and original intention of "becoming the healthiest family in the world" and resonated with China's health industry. At present, China has become USANA's largest consumer market in the world, contributing nearly 50% of USANA's sales.

USANA Chief Commercial Officer Brent Neidig

　　“The Chinese market is our first priority.” USANA Chief Commercial Officer Brent Neidig said in an exclusive interview recently.

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U+” connects to reach the Chinese market

　　USANA, which now operates in 25 markets around the world, was founded in 1992 by Dr. Myron Wentz in Salt Lake City, Utah, USA. Since entering the Chinese market, this company with a history of more than 30 years has experienced a period of rapid growth.

　　Nie Huaiyu said that the "Healthy China 2030" plan proposed by the Chinese government has laid a good foundation for the development of USANA Baby Care. "We are very lucky to be a part of the growth process of USANA and China's health industry."

　　In addition to the government's support for the health industry, Chinese people's emphasis on family and pursuit of health also provide opportunities for USANA's business growth.

　　"Just like producing products for your own family, safety is more important than anything else" has been USANA's development philosophy since its establishment, and since entering China, the word "family" has taken on more meaning for USANA.

　　"After I came to China, I found that Chinese people care very much about their families, neighbors and communities." Nie Huaiyu said based on his many years of experience in China that Chinese people usually take good care of their families, including their parents, brothers, sisters and children. This is a huge plus and makes the people who live here feel particularly proud.

　　As Nie Huaiyu said, closer and more helpful interpersonal relationships are one of the important features of Chinese families and communities, and USANA’s corporate vision of “creating the healthiest family in the world” coincides with this.

　　Since entering the Chinese market, USANA has been actively committed to research, development, and production of high-quality health products and services that better meet the needs of Chinese families and Chinese consumers. According to reports, USANA has launched adult health and wellness foods, maternal and infant health and wellness foods, nutritional foods, as well as skin care and personal care product series to meet the diverse needs of Chinese consumers for the health of themselves and their families.

　　Not only that, USANA also helps Chinese consumers create their own "circle of friends" by building communities, helping consumers expand their social life while pursuing health, and find like-minded partners who can share a healthy life.

　　In 2023, the USANA Baby Care Community was established with the theme TEAM U UP. U represents both USANA’s U and everyone. It aims to explore “U+ sports”, “U+ travel”, “U+ food”, “U+ charity” and “U+ "Fun Play", "U+ Music" and other healthy possibilities.

 Sun Lei, Vice President of Business Growth at USANA Baby, released the U+ Community Empowerment Plan at the USANA Baby Care 2024 Brand Ceremony

　　Sun Lei, vice president of business growth of USANA Baby Care, recently introduced at the USANA Baby Care 2024 Brand Ceremony that in 2024, the USANA community will upgrade the "U+ Movement" and expand new theme sections such as "U+ Food", "U+ Charity" and "U+ Education" , USANA Baby Care will also provide excellent design materials, authoritative endorsements, operational gameplay, communication topic content and expert resources to truly empower business partners to achieve health and sustainable growth for the company.

　　It is worth mentioning that while the "U+" community continues to break out of the circle, a healthy fashion and a "U family" social circle unique to USANA are also being formed. With the support of identities formed based on common interests, members of the U+ community are not only loyal consumers of USANA baby care, but also become each other's friends and family.

The “U+” community will be completely upgraded in 2024

　　“Like fans of other products, USANA Baby Supporters will want to share our products with others.

　　USANA Baby Care can leverage this network of business partners across China to continuously expand its sales network and achieve stable growth. " Nie Huaiyu said.

Quality improvement and innovation promise the Chinese market

　　From Utah, USA to Beijing, China, USANA’s vision of “creating the healthiest family in the world” has blossomed across the ocean after thirteen years of cultivation and nourishment. Behind this, in addition to the insight and grasp of the Chinese market, it is also inseparable from continuous research and development and innovation.

　　According to reports, USANA has built a research and development team with more than 150 scientists around the world. In China, USANA has cooperated with nearly 50 experts in different fields at Beijing University of Chinese Medicine. At the same time, with the help of USANA's R&D resources and strength in the United States and multiple markets around the world, USANA Baby Care can quickly respond to the needs of Chinese consumers and launch new products to meet the needs of the Chinese market as soon as possible.

　　"USANA Baby Care, located in the Beijing Economic and Technological Development Zone, is the company's only overseas factory outside Salt Lake City in the United States." Nie Huaiyu said that both factories are committed to research and development and production of high-quality products, which is why USANA's products are The fundamental reasons for success in the market.

　　A report released by USANA shows that in 2022 alone, USANA will invest more than US$11.6 million in R&D and innovation.

Firm confidence and take root in the Chinese market

　　Looking back on the past 13 years of development in China, USANA has delivered an outstanding report card.

　　"There are thousands of consumers in China, and USANA is very optimistic about the future of development in China. USANA will continue to increase investment, hire the best scientists and employees in China, and bring high-quality health products to Chinese consumers." Nie Huaiyu said.

　　For USANA and Nie Huaiyu, one of the sources of their confidence in the Chinese market is China's growing silver-haired population and the healthy consumer demand behind it.

　　Currently, China is in a stage of rapid development with an aging population. According to the population forecast results in the United Nations' World Population Prospects 2022, by 2050, China's population aged 60 and above will exceed 500 million, accounting for 38.81%.

　　"Having money to spend", paying attention to health, pursuing high-quality life, and longing for longevity... Nie Huaiyu concluded that these characteristics of China's aging population will make them one of the most important consumer groups in the future of the health care products industry.

　　"Therefore, USANA is committed to studying how to better support the health needs of China's aging population and help them live a better quality of life." Nie Huaiyu said.

　　In addition, Nie Huaiyu said that USANA will continue to pay attention to the consumer needs of other groups, increase product innovation and research and development, and continue to connect consumers through community, charity and other activities to lead new health trends. (over)