Jiangxi De'an "Gourd Artist" creates traditional handicrafts through live broadcast and rides on the e-commerce trend. "Most of the gourd crafts I created before could only be passed on through word-of-mouth among friends and relatives, and the sales were not satisfactory." Li Pingrong recalled that in January 2024, Yayun Art Studio settled in Puting Digital Economy, De'a County.
With the help of the staff at the incubator garden, his Gourd handicraft's were "online"