China News Service, Jiangxi De'an, March 6 (Wu Fayang, Su Jianhua, Cheng Long) Recently, I walked into Puting Digital Economy Incubator Park, De'an County, Jiujiang City, Jiangxi Province. In Yayun Art Studio, "Gourd Artist" Li Pingrong was sitting He was concentrating on creating at the table, and many netizens liked and commented while watching the live broadcast.
I saw Li Pingrong holding a knife in one hand and a gourd in the other, carefully carving along the lines with the knife. The moment the wood chips flew away, vivid and delicate details appeared on the gourd, gradually forming an interesting little scene with mottled lights and shadows. scene.
The picture shows Li Pingrong, the "gourd artist" of De'an County, concentrating on his creation.
Photo provided by interviewee
"This set of works is the Four Gentlemen of Plum, Orchid, Bamboo and Chrysanthemum. On the front is a hollow carving of plum, orchid, bamboo and chrysanthemum, and on the back are the four words 'peace in all seasons'." Li Pingrong plugged in the plug, and the four small lights of plum, orchid, bamboo and chrysanthemum were placed in sequence. Lit up, the soft light casts a mottled pattern on the wall through the detailed patterns.
Seeing such exquisite gourd art, netizens in the live broadcast room asked about the price online. After Li Pingrong finished his work, he patiently answered netizens' questions while handling the order status in the background.
"Most of the gourd crafts I created before could only be passed on through word-of-mouth among friends and relatives, and the sales were not satisfactory." Li Pingrong recalled that in January 2024, Yayun Art Studio settled in Puting Digital Economy, De'an County With the help of the staff at the incubator garden, his gourd handicrafts were "online".
The picture shows the gourd craft created by Li Pingrong.
Photo provided by interviewee
Thanks to the professional live broadcast equipment and systematic live broadcast knowledge training of Puting Digital Economy Incubator, as well as the strong support of the anchors who bring goods, Li Pingrong's gourd handicrafts gradually opened up the market, and sales increased day by day.
"Our Puting Digital Economy Incubator, as the practice innovation base of the Xinlian Association, under the leadership of the United Front Work Department of the De'an County Party Committee, has been actively leveraging its own advantages and actively empowering De'an cultural and creative products." Executive Deputy Chairman of the Xinlian Association in De'an County Ding Junlian, president and head of the Puting Digital Economy Incubator, said that the Puting Digital Economy Incubator has currently incubated three cultural and creative studios: Cloud Girl, Solid Bamboo, and Hulu Hua. In 2023, sales of cultural and creative products exceeded 200 Ten thousand yuan.
Talking about future plans, Li Pingrong said with a smile: "I want to continue to promote gourd lanterns. The next goal is to apply for intangible cultural heritage for gourd lanterns, and then promote gourd pyrography and wood board pyrography."
"These ingenious free literary and artistic creative personnel are not only the 'new messengers' of cultural communication, but also an important part of the new social class, and the 'new members' among the targets of the United Front." The main person in charge of the United Front Department of De'an County Party Committee introduce.
The person in charge said that in the next step, the United Front Work Department of the De'an County Party Committee will continue to rely on the Puting Digital Economy Incubator to give full play to the advantages of the United Front to better gather and connect these freelance literary and artistic creative personnel, focusing on the transfer and transformation of cultural and creative achievements. , cultural and creative talent cultivation and construction, cultural and creative industry digital upgrading, cultural brand incubation and other industrial services and innovation and development capabilities are carried out. While doing a good job in inheriting and protecting traditional culture, we will continue to promote the innovative development of excellent traditional culture and serve as a moral foundation. An County’s cultural industry’s digital innovation capacity building and system construction contribute to the united front.
(over)