In the eight days of the Spring Festival, Shanghai’s consumption amounted to 56.9 billion yuan. Jiangsu accounts for the highest proportion of external consumption, reaching 20.2%.
The sales of time-honored catering companies are growing gratifyingly. Gold jewelry is also the marketing “darling” during Shanghai”s Spring Festival this year. Major commercial enterprises in Shanghai have launched various distinctive and colorful consumption-promoting activities such as Dragon Year displays, New Year markets and folk performances.