China News Service, Shanghai, February 17th (Reporter Jiang Yu) According to monitoring data released by the Consumer Market Big Data Laboratory (Shanghai) on the 17th, during the 8 days of the Spring Festival (February 9th to 16th), online and offline consumption in Shanghai The amount was 56.9 billion yuan (RMB, the same below), and the total offline passenger flow monitored in 35 business districts was 28.73 million, an increase of 11.9% over the same period last year.
According to UnionPay Business big data monitoring, during the Spring Festival, the amount of overseas consumption in Shanghai was 15.55 billion yuan, and the number of trips was as high as 14.458 million, an increase of 21.6% and 41.8% respectively compared with the same period last year. Jiangsu’s consumption in Shanghai accounts for the highest proportion of external consumption, reaching 20.2%, ranking among the top five in the proportion of external consumption together with Zhejiang, Guangdong, Shandong and Anhui.
On February 14, the fifth day of the first lunar month, Nanjing Road in Shanghai was crowded with people. Photo by China News Service reporter Jiang Yu
Monitoring shows that Shanghai’s catering industry spent 5.93 billion yuan during the Spring Festival, an increase of 16.3% over the same period last year. The sales of time-honored catering companies are growing gratifyingly. 14 companies, including Shanghai Old Hotel, Green Wave Gallery, Xinghualou and Xinya, achieved sales of 37.54 million yuan during the festival, an increase of 30.1% over the same period last year. Influenced by the hit TV series "Flowers", Huanghe Road and Peace Hotel have become popular check-in spots for tourists. The sales of Peace Hotel increased by more than 60% compared with the same period in the lunar calendar in 2019.
Gold jewelry is also the marketing “darling” during Shanghai’s Spring Festival this year. For example, the combined sales of gold and jewelry at Yuyuan Mall and New World City increased by more than 16% compared with the same period last year, and the sales of gold and jewelry at New World Daimaru Department Store increased by more than 13% year-on-year.
During the Spring Festival, Shanghai's "New Year's Eve Shopping Season" is underway. Major commercial enterprises in Shanghai have launched various distinctive and colorful consumption-promoting activities such as Dragon Year displays, New Year markets, New Year gifts, and folk performances. Business districts, shopping streets, and shopping malls are all filled with a strong Shanghai-style "New Year flavor." (over)